News & Press

Key trends influencing the apparel market’s growth

The key trends influencing the global online apparel market include the metaverse, membership programmes, and phygital retail. Let’s look through the key insights of the ‘Global Online Apparel Market & Forecasts to…

How rising CAC impact e-commerce marketing strategy

The growing popularity of online shopping has intensified competition between e-commerce players, leading to increased customer acquisition costs. Additional expenses compel brands to optimize their marketing strategy and find new ways to…

Mertsy SDK for travel apps

With Mertsy SDK any online travel company can easily embed 3D/360 capturing technology into its mobile app.  Until recently, there were no software solutions that would allow developers to integrate immersive content…

Cappasity for A/B testing of packaging design

Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. Watch this video to learn how to use Cappasity for A/B testing. Watch the video

How fashion brands can minimize e-commerce returns

The fashion sector is among the worst affected by returns rates, with clothing and shoes topping the list of the most returned product categories.  Let's find out why online shoppers return fashion…

How to shoot apparel – 3DShot

With the 3DShot app sellers can easily create and publish interactive 3D visualizations of apparel.  The user simply launches the app, circles the model, and 3DShot will automatically create a 3D View…

Retail trends: loyalty programs boost customer retention

Customer retention is crucial for retailers since it increases the profitability of business while saving on marketing and customer acquisition costs. According to the 2022 Loyalty Barometer Report, loyalty programs have a…

Webinar recording: Digital twin creation technology for PLM

Missed our webinar on digital twin creation technology for the products manufacturing process? The full recording is now available to watch.  In summary, the webinar covered how immersive content improves team collaboration…

How brands use NFTs for marketing

How can NFTs bring your marketing strategy to the next level?  In this article, we'll look through some great use cases for NFTs to give you a vivid picture of how these…

Metaverse in e-commerce market is rapidly growing

The key factor driving the growth of the metaverse in the e-commerce market is the growing popularity of AR technology.  Let’s look through the main insights of the “Metaverse in E-commerce Market”…

Popular PLM software for retail and how brands use it

As we pointed out in our previous post about Product Lifecycle Management, PLM software is an indispensable tool for retailers to ensure better collaboration, decrease time-to-market, prevent unexpected costs, and switch to…

How XR technologies will transform the way we shop

Extended Reality (XR) is an umbrella term that encompasses augmented reality (AR), virtual reality (VR), mixed reality (MR), and everything in between which merges the physical and virtual worlds.  According to PwC’s…

Webinar: Digital twin creation technology for PLM

The Cappasity team invites you to join our upcoming live webinar, where Elina Minina, Cappasity CBDO and co-founder, will speak about immersive technologies for Product Lifecycle Management. The webinar will be useful…

What is PLM and why brands need it

As companies look to improve their product offerings, reduce costs, and scale their business, it comes as no surprise that there’s a growing interest in product lifecycle management (PLM) software across a…