News & Press

How immersive technologies benefit experiential marketing

As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers' increasing reliance on immersive technologies to create memorable and unique experiences. Such technologies…

How enterprises use immersive tech to increase productivity

With immersive technology advancing rapidly, an increasing number of enterprises are integrating digital twins into their workflows. Digital twins are a powerful team collaboration tool, enabling companies to create virtual replicas of…

How to shoot any object with 3DShot

The 3DShot app enables sellers to easily create and publish interactive 3D visualizations of goods, vehicles and real estate. The user simply has to launch the app and circle the item for…

How brands use immersive tech in pop-up stores

Brands are increasingly turning to immersive technology to create memorable pop-up store experiences. Blending interactive and innovative technologies, retailers can create unique shopping environments that captivate customers. Let’s explore how brands incorporate…

Why AI is popular in marketing

AI has been a hot topic in recent years. And its popularity looks set to rise, with brands and marketers keen on boosting sales and enhancing customer satisfaction.  Recent research shows that…

Cappasity AR Holograms for products

The Cappasity 3D View format can be quickly turned into an AR Hologram to examine products in a real-world environment.  Watch this video to see how it works.  Watch the video.

How immersive tech boosts holiday retail sales

The holiday shopping season is just around the corner, with retailers gearing up for another record-breaking year. Analysts at eMarketer predict that consumers will spend over $271 billion, marking a 9.5% increase…

How emerging technologies are transforming our world

Spatial computing, which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), is revolutionizing how we interact with both digital and physical environments.  Let’s explore the impact of AR technologies…

3DShot – AI-based background remover

The 3DShot app allows you to create interactive 3D Views of any object within a matter of minutes. Use the AI-based background remover to make your 3D content more professional-looking.  Watch the…

How to blur the background with 3DShot

The 3DShot app allows you to blur the background of your 3D Views to make them more professional looking. You can blur the background of any 3D View, even when shooting a…

How immersive tech benefits insurance companies

Insurance companies are quickly embracing modern technologies to enhance operations and customer experiences, including immersive tech like 3D imaging.  Let’s look at the benefits 3D technologies bring to the insurance industry and…

How to create and embed the Cappasity 3D View

Cappasity enables you to create interactive 3D Views of items and embed them into your online catalog for increased customer engagement and online sales. This video provides step-by-step instructions on how to…

How immersive tech benefits recommerce platforms

Research from eBay reveals that 59% of international consumers worldwide have purchased "pre-loved" (second-hand) goods in the past year. And over 70% plan on engaging in recommerce this year. Let's delve into…

How to create a 3D View of a model

Sellers can use the 3DShot app to easily create and publish interactive 3D visualizations of apparel. The user simply has to launch the app and circle the model for the automatic creation…

How to create a 3D View of a model

With Cappasity, you can create interactive 3D Views of models wearing your brand’s apparel.  Watch this video to learn how to create a high-quality 3D View of a model in a photo…

How creators use 3DShot

Creators can use the 3DShot app to digitize objects and people in 3D, with the resulting content being suitable for use as digital twins. For example, 3DShot was used to create a…

Performance marketers are shifting their focus to brand building

With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are redirecting their attention from performance marketing to brand building strategies.  Let's explore the emerging trends…

How to shoot gadgets in the Cappasity 3D View format

Cappasity allows you to create interactive 3D Views of gadgets and embed them into websites, mobile apps, classifieds and marketplaces.  Watch this video tutorial to learn how to shoot gadgets in 3D…

Recent AR initiatives in shopping malls

The in-store integration of AR technology is becoming increasingly popular among shopping malls and fashion brands. They’re realizing the potential of creating unforgettable shopping experiences with AR. Let’s explore recent AR initiatives…