News & Press

How immersive tech boosts holiday retail sales

The holiday shopping season is just around the corner, with retailers gearing up for another record-breaking year. Analysts at eMarketer predict that consumers will spend over $271 billion, marking a 9.5% increase…

How emerging technologies are transforming our world

Spatial computing, which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), is revolutionizing how we interact with both digital and physical environments.  Let’s explore the impact of AR technologies…

3DShot – AI-based background remover

The 3DShot app allows you to create interactive 3D Views of any object within a matter of minutes. Use the AI-based background remover to make your 3D content more professional-looking.  Watch the…

How to blur the background with 3DShot

The 3DShot app allows you to blur the background of your 3D Views to make them more professional looking. You can blur the background of any 3D View, even when shooting a…

How immersive tech benefits insurance companies

Insurance companies are quickly embracing modern technologies to enhance operations and customer experiences, including immersive tech like 3D imaging.  Let’s look at the benefits 3D technologies bring to the insurance industry and…

How to create and embed the Cappasity 3D View

Cappasity enables you to create interactive 3D Views of items and embed them into your online catalog for increased customer engagement and online sales. This video provides step-by-step instructions on how to…

How immersive tech benefits recommerce platforms

Research from eBay reveals that 59% of international consumers worldwide have purchased "pre-loved" (second-hand) goods in the past year. And over 70% plan on engaging in recommerce this year. Let's delve into…

How to create a 3D View of a model

Sellers can use the 3DShot app to easily create and publish interactive 3D visualizations of apparel. The user simply has to launch the app and circle the model for the automatic creation…

How to create a 3D View of a model

With Cappasity, you can create interactive 3D Views of models wearing your brand’s apparel.  Watch this video to learn how to create a high-quality 3D View of a model in a photo…

How creators use 3DShot

Creators can use the 3DShot app to digitize objects and people in 3D, with the resulting content being suitable for use as digital twins. For example, 3DShot was used to create a…

Performance marketers are shifting their focus to brand building

With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are redirecting their attention from performance marketing to brand building strategies.  Let's explore the emerging trends…

How to shoot gadgets in the Cappasity 3D View format

Cappasity allows you to create interactive 3D Views of gadgets and embed them into websites, mobile apps, classifieds and marketplaces.  Watch this video tutorial to learn how to shoot gadgets in 3D…

Recent AR initiatives in shopping malls

The in-store integration of AR technology is becoming increasingly popular among shopping malls and fashion brands. They’re realizing the potential of creating unforgettable shopping experiences with AR. Let’s explore recent AR initiatives…

How immersive technologies elevate in-store branding

First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase decisions. Let's delve into how immersive technologies elevate in-store brand experiences and discover…

Cappasity 3D View for the used cars market

The 3DShot app simplifies the creation and sharing of interactive 3D Views of vehicles. Such 3D content can be seamlessly integrated into websites, classifieds, and marketplaces. CarSwitch is among the pioneering car…

Cappasity for A/B testing of packaging design

Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. It provides detailed data on every customer’s interactions with product 3D Views, like rotating them, zooming in,…

How product content influences customers’ purchase behavior

According to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers' decision-making processes. It influences everything from purchase decisions to brand loyalty.  Let’s take a…