News & Press

Cappasity for A/B testing of packaging design

Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. It provides detailed data on every customer’s interactions with product 3D Views, like rotating them, zooming in,…

How product content influences customers’ purchase behavior

According to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers' decision-making processes. It influences everything from purchase decisions to brand loyalty.  Let’s take a…

Luxury tech trends and innovations

Explore the key trends shaping the e-commerce landscape and discover how to outpace the online competition with Cappasity’s innovative solutions. Read more

Luxury tech trends and innovations

The world of luxury technology is ever-changing, with new trends and innovations regularly emerging.  Let’s explore the latest trends in luxury tech and discover how Cappasity's immersive content creation and AI-driven analytics…

Cappasity NFT for the hospitality industry

How can hospitality companies make the most of web3 opportunities? It’s a matter of using Cappasity to create an NFT-based loyalty program for all-new levels of customer engagement. Cappasity NFTs stand out…

How immersive tech helps brands cultivate customer relationships

According to marketing experts, the focus recently shifted back from performance marketing to brand-building and awareness-marketing tactics. Advertisers are now challenged to enhance brand recognition and cultivate customer relationships for a competitive…

Immersive tech in art and culture

While traditional art galleries remain relevant, contemporary exhibitions often incorporate additional elements like video presentations and live performances. Besides striving to reach a broader audience, museums digitize their collections in 3D and…

How to shoot any object with 3DShot

The 3DShot app enables sellers to  easily create and publish interactive 3D visualizations of goods, vehicles and real estate. The user simply has to launch the app and circle the item. 3DShot…

How technologies change restaurant businesses

Forbes highlights technology as a leading trend reshaping the restaurant landscape in 2024.  Let’s delve into the advantages that technology offers this sector and discover how Cappasity can empower restaurants to distinguish…

How immersive technologies benefit FMCG industry

The adoption of 3D, AR and VR technologies empowers FMCG companies to craft immersive and engaging marketing initiatives, enabling customers to virtually interact with products before making buying decisions.  Discover how Cappasity…

FMCG products in the 3D View format

With Cappasity, you can easily create interactive 3D Views of FMCG products and embed them into your website.  Watch the video to see the examples of FMCG products shot in 3D with…

How brands step into phygital retail

Phygital retail allows brands to engage with customers in innovative ways, creating seamless and personalized shopping journeys.  Let’s explore how different fashion brands step into phygital retail and what Cappasity is bringing…

Virtual try-on for rings

Cappasity allows brands to create virtual try-ons for rings. This feature enables consumers to rotate the ring and zoom for a close examination of details. They can virtually place a ring on…

How immersive marketing helps brands to engage customers

By incorporating immersive technologies into the customer experience and tapping into emotions and values brands can build deep and lasting customer connections. Let's delve into the advantages of immersive marketing for brands…

Virtual try-on for watches

Cappasity virtual try-on for watches allows customers to virtually try on different watch models with a few taps. Our solution doesn’t require a wrist marker, which makes it easy to use. Watch…

XR market is growing rapidly

According to a recent report, the Extended Reality market is likely to jump from $49.6 billion in 2023 to $519.5 billion by 2032.  Take a closer look at the main report insights…

How fashion brands use AR to increase customer loyalty

The personalized and interactive nature of AR strengthens the emotional bond between customers and brands, leading to increased loyalty.  Learn how fashion brands use AR to cultivate greater loyalty and how to…

How to shoot products for e-commerce with 3DShot

3DShot allows you to create interactive 3D Views of items using just a smartphone. Watch this video to learn how to shoot products for e-commerce with a white background in Cappasity 3D…

How to successfully remove a background with 3DShot

3DShot allows you to create interactive 3D Views of items using just a smartphone. To make your 3D Views more professional looking, you can remove or change the background immediately after shooting. …

How fashion brands use holograms to create a wow effect

The integration of holograms has emerged as a cutting-edge strategy to elevate brand experiences and create a lasting impression on consumers.  Let's explore how fashion brands are leveraging holograms to create a…

How immersive tech benefits automotive sales

Recent research reveals that the automotive sales cycle is notably lengthy. Let’s take a closer look at the report and learn how immersive technology helps car buyers make purchase decisions.  Read more

Recent Web3 initiatives in the fashion industry

An increasing array of brands, ranging from Louis Vuitton to Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap, and Adidas, have launched their Web3 projects.  Let’s explore the latest Web3 initiatives in…

How technology is shaping the future of fashion

Fashion technology plays an important role in the apparel and clothing industry, transforming the design, production, and engagement with both products.  Let’s explore how technology is shaping the future of fashion and…

Content formats supported by Cappasity

Cappasity supports a variety of content formats including 3D, AR, 360 photos, AR holograms, and 360 panoramas.  The video demonstrates how to create and upload content with the platform.

How immersive tech improves the customers’ shopping journey

Modern-day shoppers are more focused on experiences than on material possessions. So e-commerce companies must strive to make the online shopping experience enjoyable. Let’s explore how this cutting-edge technology elevates the online…