News & Press

Online product visual vs reality: e-commerce challenge

The discrepancy between an online picture and what is delivered to consumers is one of the main challenges for e-commerce businesses.  How can you solve this issue with Cappasity’s 3D digitizing solution…

Why brands should invest in high-quality content

Quality content is one of the best ways to differentiate your product from your competitors in e-commerce. But standing out from the competition is not the only reason to embed high-quality product…

How to create a Cappasity 3D View of your product

Cappasity is the first SaaS solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. With our unique production tools, retailers can shoot 3D…

Why high-quality product content drives sales

Visual product content is one of the most important factors impacting online purchase decisions. Let’s see why сreating high-quality content is the key to e-commerce success and how Cappasity can take your…

CAPP for enterprise customers

The Cappasity team has some great news for our enterprise customers — you have the unique opportunity to get a 30% discount on Cappasity services! Simply pay for the annual Enterprise subscription…

Top fashion tech trends of 2022

Are you curious about which fashion technology trends will soon impact your company?  Let’s take a look at technology trends that impact fashion companies worldwide and see how Cappasity can help retailers…

Key trends influencing the apparel market’s growth

The key trends influencing the global online apparel market include the metaverse, membership programmes, and phygital retail. Let’s look through the key insights of the ‘Global Online Apparel Market & Forecasts to…

How rising CAC impact e-commerce marketing strategy

The growing popularity of online shopping has intensified competition between e-commerce players, leading to increased customer acquisition costs. Additional expenses compel brands to optimize their marketing strategy and find new ways to…

Mertsy SDK for travel apps

With Mertsy SDK any online travel company can easily embed 3D/360 capturing technology into its mobile app.  Until recently, there were no software solutions that would allow developers to integrate immersive content…

Cappasity for A/B testing of packaging design

Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. Watch this video to learn how to use Cappasity for A/B testing. Watch the video

How fashion brands can minimize e-commerce returns

The fashion sector is among the worst affected by returns rates, with clothing and shoes topping the list of the most returned product categories.  Let's find out why online shoppers return fashion…

How to shoot apparel – 3DShot

With the 3DShot app sellers can easily create and publish interactive 3D visualizations of apparel.  The user simply launches the app, circles the model, and 3DShot will automatically create a 3D View…

Retail trends: loyalty programs boost customer retention

Customer retention is crucial for retailers since it increases the profitability of business while saving on marketing and customer acquisition costs. According to the 2022 Loyalty Barometer Report, loyalty programs have a…

Webinar recording: Digital twin creation technology for PLM

Missed our webinar on digital twin creation technology for the products manufacturing process? The full recording is now available to watch.  In summary, the webinar covered how immersive content improves team collaboration…

How brands use NFTs for marketing

How can NFTs bring your marketing strategy to the next level?  In this article, we'll look through some great use cases for NFTs to give you a vivid picture of how these…

Metaverse in e-commerce market is rapidly growing

The key factor driving the growth of the metaverse in the e-commerce market is the growing popularity of AR technology.  Let’s look through the main insights of the “Metaverse in E-commerce Market”…

Popular PLM software for retail and how brands use it

As we pointed out in our previous post about Product Lifecycle Management, PLM software is an indispensable tool for retailers to ensure better collaboration, decrease time-to-market, prevent unexpected costs, and switch to…