News & Press

AI is one of the major martech trends for 2025

According to Smart Insights, AI is among the most actionable digital marketing trends for 2025.  Let’s look at how cutting-edge technologies elevate marketing and how to integrate them into your brand’s strategy…

How to shoot real estate with 3DShot

The 3DShot app (iOS) supports ultra-wide cameras. Allowing more of a scene to be captured, this is especially useful for shooting real estate in 3D. To create a 3D View, simply launch…

How immersive tech influences the museums market

Museums are embracing cutting-edge technology, interactive exhibits, and immersive experiences to diversify their offerings and attract broader audiences.  Let’s explore how immersive technologies impact museums and how to leverage them with Cappasity.…

Top technology trends for 2025

Spatial computing has been recognized by Gartner as one of the top 10 strategic technology trends for 2025. Let’s explore how this transformative technology benefits brands and how Cappasity can help integrate…

How immersive technologies benefit experiential marketing

As technology advances, brands must stay ahead of the curve to capture consumer attention. This is reflected in marketers' increasing reliance on immersive technologies to create memorable and unique experiences. Such technologies…

How enterprises use immersive tech to increase productivity

With immersive technology advancing rapidly, an increasing number of enterprises are integrating digital twins into their workflows. Digital twins are a powerful team collaboration tool, enabling companies to create virtual replicas of…

How to shoot any object with 3DShot

The 3DShot app enables sellers to easily create and publish interactive 3D visualizations of goods, vehicles and real estate. The user simply has to launch the app and circle the item for…

How brands use immersive tech in pop-up stores

Brands are increasingly turning to immersive technology to create memorable pop-up store experiences. Blending interactive and innovative technologies, retailers can create unique shopping environments that captivate customers. Let’s explore how brands incorporate…

Why AI is popular in marketing

AI has been a hot topic in recent years. And its popularity looks set to rise, with brands and marketers keen on boosting sales and enhancing customer satisfaction.  Recent research shows that…

Cappasity AR Holograms for products

The Cappasity 3D View format can be quickly turned into an AR Hologram to examine products in a real-world environment.  Watch this video to see how it works.  Watch the video.

How immersive tech boosts holiday retail sales

The holiday shopping season is just around the corner, with retailers gearing up for another record-breaking year. Analysts at eMarketer predict that consumers will spend over $271 billion, marking a 9.5% increase…

How emerging technologies are transforming our world

Spatial computing, which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), is revolutionizing how we interact with both digital and physical environments.  Let’s explore the impact of AR technologies…

3DShot – AI-based background remover

The 3DShot app allows you to create interactive 3D Views of any object within a matter of minutes. Use the AI-based background remover to make your 3D content more professional-looking.  Watch the…

How to blur the background with 3DShot

The 3DShot app allows you to blur the background of your 3D Views to make them more professional looking. You can blur the background of any 3D View, even when shooting a…

How immersive tech benefits insurance companies

Insurance companies are quickly embracing modern technologies to enhance operations and customer experiences, including immersive tech like 3D imaging.  Let’s look at the benefits 3D technologies bring to the insurance industry and…

How to create and embed the Cappasity 3D View

Cappasity enables you to create interactive 3D Views of items and embed them into your online catalog for increased customer engagement and online sales. This video provides step-by-step instructions on how to…

How immersive tech benefits recommerce platforms

Research from eBay reveals that 59% of international consumers worldwide have purchased "pre-loved" (second-hand) goods in the past year. And over 70% plan on engaging in recommerce this year. Let's delve into…

How to create a 3D View of a model

Sellers can use the 3DShot app to easily create and publish interactive 3D visualizations of apparel. The user simply has to launch the app and circle the model for the automatic creation…