How to create a 3D View / 360 product photography: Model
This video demonstrates how to create a 3D View of a model. You’ll need a photo studio, an account on the Cappasity platform, and the Easy 3D Scan app. Before shooting, pay…
News & Press
Metaverse in e-commerce market is rapidly growing
The key factor driving the growth of the metaverse in the e-commerce market is the growing popularity of AR technology. Let’s look through the main insights of the “Metaverse in E-commerce Market”…
Popular PLM software for retail and how brands use it
As we pointed out in our previous post about Product Lifecycle Management, PLM software is an indispensable tool for retailers to ensure better collaboration, decrease time-to-market, prevent unexpected costs, and switch to…
How XR technologies will transform the way we shop
Extended Reality (XR) is an umbrella term that encompasses augmented reality (AR), virtual reality (VR), mixed reality (MR), and everything in between which merges the physical and virtual worlds. According to PwC’s…
Cappasity R&D news: AR hologram & Virtual try-on
In the future, the 3DShot app will allow you to not only create your own personal AR hologram using just a smartphone, but also try on apparel and explore a new outfit…
Webinar: Digital twin creation technology for PLM
The Cappasity team invites you to join our upcoming live webinar, where Elina Minina, Cappasity CBDO and co-founder, will speak about immersive technologies for Product Lifecycle Management. The webinar will be useful…
What is PLM and why brands need it
As companies look to improve their product offerings, reduce costs, and scale their business, it comes as no surprise that there’s a growing interest in product lifecycle management (PLM) software across a…
How to create a 3D View / 360 product photography: Watch
The video demonstrates how to create a 3D View of a watch. You’ll need a photo studio, an account on the Cappasity platform, and the Easy 3D Scan app. Before shooting, make…
The owners of CAPP utility tokens will get the opportunity to use Cappasity platform subscription at no cost
The Cappasity team has some great news for the owners of CAPP utility tokens — you’ll get the opportunity to use Cappasity platform subscription at no cost. If you have more than…
How NFTs and the metaverse transform customer experience
According to McKinsey’s recent report Value creation in the metaverse, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with an estimated…
How to upload a 3D View to another Cappasity account
You can easily upload your 3D Views created with the 3DShot app to another Cappasity account. All you need is the account owner’s personal access token. The video demonstrates how to generate…
Retail trends: businesses and consumers are showing growing interest in the metaverse
As metaverse-related technologies are evolving, more and more companies and consumers see significant opportunities in the space. According to PwC’s 2022 US Business and Consumer Metaverse Survey, 50% of consumers call the…
Immersive technologies in art: interactive online galleries, art piece creation, and NFTs
Artists have always been at the forefront of experimenting with innovative technologies, so it’s no wonder that immersive tech has instantly grabbed their attention. Thanks to its additional interactivity, immersive content helps…
Retail trends: brands bet on AR technology to improve product perception and enhance CX
Augmented Reality technology is rapidly evolving and becoming the new standard in retail. According to a recent report, the adoption of AR by retailers is on the rise, with nearly one-quarter of…
How to create a 3D View of a model wearing white apparel – Easy 3D Scan
The expert team at Cappasity have done some tests and prepared a full set of detailed instructions on how to create a perfect 3D View of a model wearing white apparel. The…
Immersive Technologies in EdTech: Benefits and Use Cases
Technology has transformed almost every aspect of life today, and education is no exception. Thanks to advanced EdTech tools, education has become more accessible and engaging for millions of kids and adults.…
How to build customer trust on secondhand fashion platforms with immersive technologies
The secondhand clothing trend has taken a solid place in the market as an affordable and sustainable alternative to fast fashion. According to the 2022 Fashion Resale Report, the secondhand market is…
Cappasity adds AI-powered background removal to 3DShot
Cappasity is happy to announce that the new version of 3DShot has been released. Thanks to the Cappasity R&D team, now you can remove the background from 3D Views in a few…
Metaverse fashion funding boom: the most notable investments in 2021-2022
The metaverse could represent a $1 trillion market by the end of the decade, CB Insights predicted. This makes the space a viable business opportunity with investors coming up to fund metaverse-related…
How Cappasity AI benefits enterprise clients
Cappasity is the first end-to-end solution for fast production, easy embedding, and powerful analysis of 3D content. Our enterprise clients are provided with access to an AI-based analytical system that allows them…
Retail trends: brands experiment with in-store tech to enhance shopping experience
With consumers’ increased appetite for e-commerce, brick-and-mortar stores have to work harder than ever to stay competitive. One way of doing this is to blend the in-store experience with technology, adding the…
Cappasity now lets classifieds add immersive content production inside their apps
After 7 years of R&D, Cappasity is launching the Mertsy SDK, the first mobile digitizing solution for goods, vehicles and real estate. Classifieds can integrate the capturing and displaying of 3D product…
Notable M&A deals focused on customer experience improvement in 2021-2022
Successful customer experience across the entire online shopping journey plays a crucial role in building customer loyalty and increasing sales for e-commerce businesses. To meet customers' ever evolving expectations, online retailers are…
How NFTs can help brands improve customer loyalty
As the buzz around NFTs grows, brands of all types and sizes are experimenting with this booming technology. Initially, retailers released their NFTs to garner press coverage for being innovative. But the…
A graduate from NYAA used Cappasity 3D platform to sculpt Brooke Shields’ portrait
Cappasity and New York Academy of Art have been partnered for several years to implement innovative technologies into the students’ education. This time, Cappasity’s 3DShot app was used for digitizing American actress…
Cappasity released Easy 3D Scan 2.1.0
We're happy to announce that the new version of Easy 3D Scan has been released. Now you change the background color of your 3D View in Easy 3D Scan. Read more
Where fashion-tech capital is flowing: the largest funding in B2B SaaS solutions in 2021-2022
Technology has already revolutionized the fashion industry, so it’s no surprise that fashion-tech is now one of the most attractive sectors for investors. According to The State of Fashion report, in 2021,…
Retail trends: the value of e-commerce in the metaverse can reach $2.6T by 2030
McKinsey has recently published a new report exploring how consumers and businesses are using the metaverse today and what this may look like in the future. According to the report, the metaverse…
How to create a 3D View / 360 product photography: Beauty
This video demonstrates how to create a 3D View of a beauty product. Before you start, make sure you have all the necessary equipment. It will take you only 3 minutes to…
Retail trends: AR shopping tools significantly enhance customer experience
Alter Agents, Snap Inc., and Publicis Media have published the key findings of the new research exploring how consumers are currently using AR in their shopping process. Data was collected from 4,028…
Cappasity NFTs for retail: why they are valuable for your customers
The recent surge in the popularity of NFTs opens endless opportunities for retailers, including not only the ability to monetize digital assets, but also an absolutely new way to engage with consumers.…
Retail trends: optimizing shoppers’ digital experiences is one of top e-commerce priorities for 2022
YOTTAA, a company providing an e-commerce cloud platform, has published key findings from the 2022 eCommerce Executive Key Initiatives Survey Report. The objective of the research was to reveal online retail trends…