How blockchain technology is used by retailers for authenticity of products


The challenge of verifying product authenticity is ever-present due to the proliferation of counterfeit goods in the contemporary retail setting. Many retailers are now turning to NFTs to address this, with distinct digital certificates providing indisputable proof of authenticity. 

Let’s take a look at how blockchain is being implemented by retailers to ensure the genuineness of their products, reinforcing consumer trust in a sophisticated market.

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