Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys.

The integration of detailed 3D product visuals elevates the online shopping experience, enabling consumers to immerse themselves in products and make more informed purchasing decisions. This heightened engagement on product pages translates into increased confidence and ultimately drives more sales. Additionally, AI plays a pivotal role in personalizing marketing strategies and products.

In an age of rapid technological advancement, retailers can get help in addressing those challenges. Augmented reality is among the many new technologies redefining retailers’ strategy for attracting and converting holiday shoppers, both in-store and online.

Artificial intelligence and immersive technologies are swiftly evolving and are already used in a variety of industries, including e-commerce. From fostering sustainability to improving customer experience, these revolutionary technologies are reshaping the production, marketing and consumption of goods.

The most common use case for AR is product visualization, with 41% of retailers saying they are using or considering using AR for this purpose. Other popular use cases include customer engagement (34%), marketing and advertising (32%), and store operations (30%). Let’s take a closer look at how AR shopping tools enhance CX and increase sales.

In terms of retail, artificial intelligence involves the use of automation, data, and technologies such as machine learning algorithms to elevate the customer experience, optimize business performance and increase profits. Let's see how AI benefits brands and consumers, as we look at successful applications of this technology in retail.

Over half of people who purchased their car online mentioned that they looked at three or more sites before choosing the vehicle they wanted. With so many offers available online, auto brands and dealers often have just one chance to attract and keep consumers’ attention. Immersive technologies could prove a real advantage to dealers and auto brands, helping them stand out in today’s highly-competitive online market.

Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for classifieds’ users, who often doubt the sellers’ reliability and the quality of advertised items. Let’s see how classifieds can bring product images to the next level with immersive technologies, enhance both sellers and buyers’ customer experience and increase sales.

The longer brands explore the NFT market, the more smart use cases for these digital assets are emerging. One of the latest trends among retailers is using NFTs to engage customers and reward loyal ones. Let’s see why brands are experimenting with NFT loyalty programs, and look at examples of brands diving into the marketing trend.

The Cappasity team is happy to share that now landlords on Zumper, the largest privately owned rental platform in North America, can create interactive 3D Views of real estate using the 3DShot app. Immersive content will help Zumper users make their listings more informative and appealing to renters.

The cost of this technology has been a hindrance so far, but it is expected that prices will become more accessible over time. 2023 could be a critical year for AR adoption within digital marketing channels. We may soon see widespread implementation of this innovative technology across many industries. Now, you might be wondering how this can benefit the ice cream industry?

Product visualization on classifieds plays a crucial role in a consumers’ decision-making process. According to Etsy, 90% of shoppers say the quality of photos are “extremely important” or “very important” to their purchase decision. Embedding interactive 3D product images into a marketplace is an effective way to improve product perception and increase the time a customer spends in a shopping environment, leading to higher conversion rates. Yet, until recently, immersive content was unavailable to most classifieds as it’s difficult to produce.

Immersive technologies, with their ability to create engaging shopping experiences, give retailers a way to keep up with a rapidly changing industry. Sticking with outdated, static product pages won’t cut it, especially as more members of Gen Z begin wielding their purchasing power, and consumers rely on their phones to make purchases. Creating online shopping experiences that recreate IRL shopping is core to the omnichannel future of retail.

To sum up, immersive technologies like 3D, AR and virtual try-on have the power to blur the line between online and offline shopping. By integrating immersive content into a website or mobile app, brands improve online user experiences, see a boost in shoppers' engagement and, as a result, increase their online sales.

With growing interest in NFT-based marketing, new tech solutions are emerging to help brands launch valuable NFT collections. For instance, Cappasity is launching a solution that will allow brands to create NFT-based loyalty programs and add extra value to their products. A Cappasity NFT can contain not only photos and videos, but also text like a brand’s history; immersive content, including 3D/3D View visualization, augmented reality holograms, and virtual try-on; and VIP perks and benefits, like personalized discounts, invitations to events, priority access to new product launches, and more.

Cappasity is a complete and easy to use platform that provides retailers the opportunity to create and deliver the best immersive shopping experience. Thanks to great expertise in 3D and augmented reality, Cappasity has developed solutions that are easily scalable for any business - from small and medium to enterprises.

The technology aims to immerse shoppers in the experience by integrating 3D/360/AR visualization into a product card. The content is fully interactive and aims to provide a complete understanding of the product because it can be viewed from all angles.

Classifieds can integrate the capturing and displaying of 3D product images directly into their mobile apps and websites.

After 7 years of R&D, Cappasity is launching the Mertsy SDK, the first mobile digitizing solution for goods, vehicles and real estate. Classifieds can integrate the capturing and displaying of 3D product images directly into their mobile apps and websites.

The experience of Cappasity’s clients shows that AR shopping tools are efficient both in online and offline retail. As the company that provides solutions for immersive shopping experiences, Cappasity allows brands to create high-quality AR content within as little as 20 minutes, without manual 3D modeling.

Cappasity and New York Academy of Art have been partnered for several years to implement innovative technologies into the students’ education. This time, Cappasity’s 3DShot app was used for digitizing American actress Brooke Shields in 3D and sculpting her portrait based on her digital twin.

Immersive technologies like 3D product images, augmented reality, and virtual try-on are making their way into a growing number of online shops. Individual brands and large e-commerce platforms now support embedding immersive content into product pages. Interest in immersive tech for online retail makes sense: Bringing innovation to online shopping is an effective way to improve the overall customer experience.

Interview. "The metaverse and NFTs provide endless opportunities to e-commerce brands: you can step into the metaverse to engage with your customers in a new and memorable way, and reach a tech-savvy gen Z audience, as well as use NFTs for rewarding your brand fans."

Cappasity provides solutions for 3D digitizing of products for online stores and classifieds. Soon, the platform will offer an NFT service, allowing store owners to create a new communication and marketing channel with their customers.

The behavior of automotive consumers is changing rapidly. Nowadays, more and more car buyers prefer to carefully study and compare offers from different automakers and dealers online and only then will visit the dealership. To create a ‘wow’ effect and get consumers to a test drive, car dealers’ websites need competitive advantages like immersive technologies.

The Cappasity platform allows users to create 3D visualizations of real estate using the 3DShot app, as well as to upload ready-made 360° photos. Now landlords on Flatfox can use Cappasity to make their real estate ads more appealing with additional interactive visualizations.

Today’s online consumers are overwhelmed with product options, so it’s crucial that your product images are enticing and give you a leg up against competitors. Let’s see how implementing 3D technology into a product page can elevate customer experience and boost online sales.

Now car sellers can create interactive 3D demonstrations of their vehicles and attract more potential buyers to their ads. To digitize a car in 3D, sellers use 3DShot app developed by Cappasity. An interactive 3D View demonstrates a car from all angles of perception and allows buyers to examine it as they would offline: rotate it, zoom in and see all tiny details.

One of the best ways to stand out in e-commerce is to provide consumers with engaging online shopping experiences using augmented reality (AR). AR technologies allow consumers to put the digital copies of items in a real-life environment and try them on to ensure that they meet their expectations. These technologies include demonstration of objects in AR and virtual try-on.

Online retail is a highly competitive market. To effectively compete, online retailers need to start utilizing substantial advantages, like 3D technologies. These are solutions that bridge the gap between online and offline shopping. 3D technologies for online retail include 3D configurators and interactive 3D visualization of items.

The creation of 3D portfolios for IFA Paris students has been made possible by the cooperation between Cappasity and IFA Paris. Now, every student can use the 3DShot app to create immersive portfolios of their fashion designs. An immersive portfolio with interactive 3D Views of fashion designs gives students a valuable competitive advantage in the labour market.

French Tech Moscow with Kosta Popov, the CEO of Cappasity, and discussed the present and the future of 3D images in e-commerce.The pandemic situation changed our everyday life and turned ourselves more into online shoppers. Let’s get to know Cappasity, a startup from the United States that brings the art of immersive shopping.

CarSwitch specialists can now share 3D visualizations of used cars on the platform, and buyers have an opportunity to examine vehicles as they would offline from the comfort of their homes.A 3D visualization of a car helps the consumer to see it from all angles of perception and check all tiny details, bridging the gap between examining a car online and offline.

"Immersive technologies have the power to attract new customers, make the buying experience more transparent and boost conversion. One of the most effective ways to attract used car consumers and enhance the online car buying experience is to provide buyers with a high-quality interactive 3D/360 visualization of vehicles. "

CarSwitch specialists can now share 3D visualizations of used cars on the platform, and buyers have an opportunity to examine vehicles from all angles of perception and check all tiny details as they would offline from the comfort of their homes. To digitize a car in 3D, CarSwitch specialists use the 3DShot app developed by Cappasity.

The Cappasity team has announced that the 3DShot app is now available for Android users. Now any seller can digitize cars and other vehicles in 3D, regardless of their smartphone model, and share the resulting interactive content on websites and marketplaces to sell faster.

Sellers can now shoot their items in 3D with the 3DShot app. 3D technologies help to improve user experience and increase conversion rate. Cappasity has been providing an enterprise 3D product imaging solution for e-commerce for many years, and its 3D digitizing platform is used by well-known companies such as LFCorp, Samsonite, Saint Laurent.

3D digitizing technology has grown in popularity among the largest marketplaces in the US and Europe over the past year. According to media forecasts, it will remain the top trend for retail in 2021. However, until recently, brands required studio equipment and the expertise of a photographer to create 3D content. With the 3DShot app, all you need to create a high-quality 3D image is a smartphone.

It will now be possible to add 3D images to ads on Kufar. All it takes is a smartphone, the 3DShot app, and a few minutes to create an interactive 3D product image. 24.7 million people visit the Kufar website every month.

You can also fine-tune your ad campaigns with the help of innovative solutions such as Cappasity.AI, a 3D analytics tool.

Cappasity, an expert in 3D imaging and immersive experience solutions, unveils its newest mobile app intended to help users digitize their cars in 3D View. The resulting content can be placed on used car marketplaces to help customers study their future car in detail online. Marketplaces will benefit from improved engagement and higher sales, both of which are a result of interactive 3D imagery.

"By introducing the Cappasity mobile app and making it free, we wish to help car dealerships keep up with market trends," says Kosta Popov, CEO of Cappasity. "Users will get to explore all the details of their future car without leaving home, and car dealerships will benefit from the immersive technologies for increased customer engagement and sales."

Using the company's breakthrough technology, the Cappasity mobile app allows users to create a 3D View of any car. 3D View is a visualization format patented by Cappasity. Showcasing cars in this format makes it possible for clients to examine a digitized object from all sides and zoom-in to see details.

Après le monde du retail de luxe, la société qui propose un service de photographie à 360° se concentre sur le marché automobile et plus précisément sur celui de l'occasion. Elle ouvrira les accès avant l'été.

Incorporating technologies like AI might become a game-changer for retailers sooner than you think. And those retailers that refuse to adopt it will eventually be left out of the game. That's a mistake you cannot afford to make.

AR and 3D technologies are changing the way customers are making purchases both online and offline. Considering that in 2020, some 100 mio users around the world will be buying using AR and 3D content is part of any AR scenario, its importance is hard to overestimate. Below are the most promising trends in immersive shopping.

Kosta Popov cofondateur de Cappasity prévoit un basculement général de la consommation vers le digital. La désertification des centres commerciaux par les consommateurs profitera inévitablement au e-commerce. Mais qui seront les grands gagnants de cette tendance ?

“Our key brand values are generosity and friendship. We strive to make our customers feel comfortable and confident in any circumstances, including online shopping on our website. That’s what we’re going to achieve with the help of Cappasity 3D product imaging technology. Our premium quality fabrics and intricate designs will now be shown through 4K definition 3D images which can be rotated and zoomed at a touch of a finger,” says Alexandra Nervi, CDO of ba&sh.

Cappasity has noticed increased inbound interest amid the COVID-19 pandemic as stores remain closed and more retailers shift their business gears to focus on e-commerce and improve the online shopping experience.

“I believe that digital won’t replace physical and the two will successfully coexist” with Kosta Popov and Chaya Weiner. "Luxury Tech is a new market segment as luxury brands have only just begun their way to e-commerce and are now facing transition difficulties. And here’s where Cappasity, as a comprehensive 3D Product Imaging SaaS solution for e-commerce and retail, comes into play."

With multiple luxury-tech solutions entering the market, the online customer experience keeps changing while trying to absorb the best of both worlds: physical and digital. Still, engagement and interactivity remain a concern for retailers. Enter 3D product imaging.

Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail into the digital world. Enter 3D product imaging.

We are now living in a time when customer expectations are changing particularly fast, and retailers that can't keep up get left behind.

“It is important for our customers to have the opportunity to examine the goods in detail, and 3D visualization allows us to bridge the gap between online shopping and brick-and-mortar stores. We chose Cappasity because their solution allows us to share comprehensive product information with our customers,” said Jay Nigrelli, VP of eCommerce.

Unfortunately, it’s really hard to bring the emotions and engagement of physical retail into digital world, and here’s where 3D product imaging comes into play.

“Our decision to move on this was based on our desire to give consumers confidence in the quality of the product, by allowing them to see those features they previously would see only when holding it in their hands.”

“Luxury tech is a new market segment as luxury brands have only just begun their way to e-commerce,” says Kosta Popov, founder and CEO. “Online shopping is different from in-store because it’s hard to bring the same engagement.”