FMCG products in the 3D View format
With Cappasity, you can easily create interactive 3D Views of FMCG products and embed them into your website. Watch the video to see the examples of FMCG products shot in 3D with…
News & Press
Immersive technology will play a crucial role in digital commerce
Immersive technology is currently on the brink of widespread adoption. PwC forecasts that immersive commerce will emerge as a key channel, reflecting a significant trend in the industry. Let's delve deeper into…
How brands step into phygital retail
Phygital retail allows brands to engage with customers in innovative ways, creating seamless and personalized shopping journeys. Let’s explore how different fashion brands step into phygital retail and what Cappasity is bringing…
Virtual try-on for rings
Cappasity allows brands to create virtual try-ons for rings. This feature enables consumers to rotate the ring and zoom for a close examination of details. They can virtually place a ring on…
Renovo leverages Cappasity’s 3DShot app for insurance purposes
Renovo reached out to Cappasity to leverage the 3DShot app for capturing insurance objects. 3DShot has proven itself as an effective and easy-to-use tool for creating interactive digital archives. In turn, this…
How immersive marketing helps brands to engage customers
By incorporating immersive technologies into the customer experience and tapping into emotions and values brands can build deep and lasting customer connections. Let's delve into the advantages of immersive marketing for brands…
Virtual try-on for watches
Cappasity virtual try-on for watches allows customers to virtually try on different watch models with a few taps. Our solution doesn’t require a wrist marker, which makes it easy to use. Watch…
XR market is growing rapidly
According to a recent report, the Extended Reality market is likely to jump from $49.6 billion in 2023 to $519.5 billion by 2032. Take a closer look at the main report insights…
How fashion brands use AR to increase customer loyalty
The personalized and interactive nature of AR strengthens the emotional bond between customers and brands, leading to increased loyalty. Learn how fashion brands use AR to cultivate greater loyalty and how to…
How to shoot products for e-commerce with 3DShot
3DShot allows you to create interactive 3D Views of items using just a smartphone. Watch this video to learn how to shoot products for e-commerce with a white background in Cappasity 3D…
How e-commerce brands can stay competitive with retail market growth in 2024
According to the National Retail Federation, non-store and online sales will account for almost one-third of total retail sales in 2024. Let’s take a closer look at the forecast and learn how…
How to successfully remove a background with 3DShot
3DShot allows you to create interactive 3D Views of items using just a smartphone. To make your 3D Views more professional looking, you can remove or change the background immediately after shooting. …
How fashion brands use holograms to create a wow effect
The integration of holograms has emerged as a cutting-edge strategy to elevate brand experiences and create a lasting impression on consumers. Let's explore how fashion brands are leveraging holograms to create a…
How immersive tech benefits automotive sales
Recent research reveals that the automotive sales cycle is notably lengthy. Let’s take a closer look at the report and learn how immersive technology helps car buyers make purchase decisions. Read more
Recent Web3 initiatives in the fashion industry
An increasing array of brands, ranging from Louis Vuitton to Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap, and Adidas, have launched their Web3 projects. Let’s explore the latest Web3 initiatives in…
How technology is shaping the future of fashion
Fashion technology plays an important role in the apparel and clothing industry, transforming the design, production, and engagement with both products. Let’s explore how technology is shaping the future of fashion and…
Content formats supported by Cappasity
Cappasity supports a variety of content formats including 3D, AR, 360 photos, AR holograms, and 360 panoramas. The video demonstrates how to create and upload content with the platform.
Retailers should focus on customer loyalty and brand awareness
New research from IDC and SAP emphasizes that it’s vital for retailers to prioritize the enhancement of customer loyalty and brand awareness for improved customer experience. Let’s take a closer look at…
How immersive tech improves the customers’ shopping journey
Modern-day shoppers are more focused on experiences than on material possessions. So e-commerce companies must strive to make the online shopping experience enjoyable. Let’s explore how this cutting-edge technology elevates the online…
Mertsy SDK for classifieds
A classified can perform a simple integration with Cappasity to support the 3D View format and provide users with 3D capturing technology. Sellers can then choose to embed their 3D Views into…
Convenience and consistent UX are more important than price for many consumers
US consumers see factors such as convenience and UX consistency as being more important than price when it comes to making a purchase decision according to a recent study. Let’s take a…
How technology defines the future of fashion
Thanks to the accelerating effect of technology, today's fashion moves faster than ever. Let’s look at the hottest technologies that you should be checking out whether you are a designer, marketer, or…
How to upload a 360 photo to the Cappasity platform
This video provides a step-by-step tutorial on how to upload a 360° photo to the Cappasity platform. This feature is extremely helpful for demonstrating car interiors and real estate in an interactive…
AI is expected to improve marketing strategies
According to a recent report, CEOs have high expectations when it comes to the marketing benefits of AI. Many will be increasing their investments in AI for marketing and communications. Let’s take…
How immersive tech benefits marketing teams
Immersive technology is revolutionizing the way marketing teams engage with their audience. Let’s explore the myriad benefits that immersive tech brings to marketing strategies and learn how Cappasity can benefit your marketing…
How to configure embed code parameters for Cappasity 3D View format
Cappasity allows you to create interactive 3D Views of items and then embed them into websites, mobile apps, marketplaces, and classifieds. On the platform, you can easily configure embed code parameters according…
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization looks set to be the standout trend of 2024, as highlighted in the latest annual report by RSW/US. Let’s take a closer look at the key report insights and learn…
How immersive retail enhances shopping experiences
Immersive retail is a cutting-edge strategy that utilizes technology to deliver captivating, interactive, and tailored shopping experiences. Let’s explore how immersive retail elevates shopping experiences and how to leverage it as part…
How to shoot art with 3DShot
3DShot enables the easy creation of an immersive art gallery with your favorite paintings or 3D digitization of your art pieces for an interactive portfolio. This video provides a step-by-step guide on…
How fashion brands provide connected customer experiences with the help of immersive tech
Leading brands are reshaping physical stores into hubs for engaging storytelling, connecting with customers, and presenting a seamlessly unified brand message. Let’s explore how top fashion houses use immersive technologies to engage…
How immersive tech improves secondhand shopping in e-commerce
Let's see how immersive technology enhances secondhand shopping in e-commerce and how Cappasity’s Mertsy SDK allows classifieds to embed 3D shooting functionality into their apps to help sellers of used items compete…
How to share a 3D View created with 3DShot on Instagram
3DShot enables you to create interactive 3D Views of literally any object with just a smartphone for sharing on marketplaces, websites, and social media. This video provides a step-by-step guide on how…