How to make your store hyperphysical with immersive technologies
With consumers’ growing appetite for engaging shopping experience, brick-and-mortar stores now have to find more imaginative ways to compete. That’s why some brands are reinventing their retail spaces to make them so spectacular that visiting them is an emotional experience. Adding sensory and emotional attractions to a shop is a new trend called ‘hyperphysical retail’. Let’s see how brands entice more consumers into their brick-and-mortar stores through hyperphysical experiences and what Cappasity is bringing to the table.