How XR technologies will transform the way we shop


Extended Reality (XR) is an umbrella term that encompasses augmented reality (AR), virtual reality (VR), mixed reality (MR), and everything in between which merges the physical and virtual worlds. 

According to PwC’s report, XR technologies have a great potential to transform business and the economy. Let’s take a closer look at the key insights of the report and explore the global Extended Reality market, its growth opportunities and the benefits it brings to retail. 

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