News & Press

How immersive tech benefits recommerce platforms

Research from eBay reveals that 59% of international consumers worldwide have purchased "pre-loved" (second-hand) goods in the past year. And over 70% plan on engaging in recommerce this year. Let's delve into…

How to create a 3D View of a model

Sellers can use the 3DShot app to easily create and publish interactive 3D visualizations of apparel. The user simply has to launch the app and circle the model for the automatic creation…

How to create a 3D View of a model

With Cappasity, you can create interactive 3D Views of models wearing your brand’s apparel.  Watch this video to learn how to create a high-quality 3D View of a model in a photo…

How creators use 3DShot

Creators can use the 3DShot app to digitize objects and people in 3D, with the resulting content being suitable for use as digital twins. For example, 3DShot was used to create a…

Performance marketers are shifting their focus to brand building

With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are redirecting their attention from performance marketing to brand building strategies.  Let's explore the emerging trends…

How to shoot gadgets in the Cappasity 3D View format

Cappasity allows you to create interactive 3D Views of gadgets and embed them into websites, mobile apps, classifieds and marketplaces.  Watch this video tutorial to learn how to shoot gadgets in 3D…

Recent AR initiatives in shopping malls

The in-store integration of AR technology is becoming increasingly popular among shopping malls and fashion brands. They’re realizing the potential of creating unforgettable shopping experiences with AR. Let’s explore recent AR initiatives…

How immersive technologies elevate in-store branding

First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase decisions. Let's delve into how immersive technologies elevate in-store brand experiences and discover…

Cappasity 3D View for the used cars market

The 3DShot app simplifies the creation and sharing of interactive 3D Views of vehicles. Such 3D content can be seamlessly integrated into websites, classifieds, and marketplaces. CarSwitch is among the pioneering car…

Cappasity for A/B testing of packaging design

Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. It provides detailed data on every customer’s interactions with product 3D Views, like rotating them, zooming in,…

How product content influences customers’ purchase behavior

According to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers' decision-making processes. It influences everything from purchase decisions to brand loyalty.  Let’s take a…

Luxury tech trends and innovations

Explore the key trends shaping the e-commerce landscape and discover how to outpace the online competition with Cappasity’s innovative solutions. Read more

Luxury tech trends and innovations

The world of luxury technology is ever-changing, with new trends and innovations regularly emerging.  Let’s explore the latest trends in luxury tech and discover how Cappasity's immersive content creation and AI-driven analytics…

Cappasity NFT for the hospitality industry

How can hospitality companies make the most of web3 opportunities? It’s a matter of using Cappasity to create an NFT-based loyalty program for all-new levels of customer engagement. Cappasity NFTs stand out…

How immersive tech helps brands cultivate customer relationships

According to marketing experts, the focus recently shifted back from performance marketing to brand-building and awareness-marketing tactics. Advertisers are now challenged to enhance brand recognition and cultivate customer relationships for a competitive…

Immersive tech in art and culture

While traditional art galleries remain relevant, contemporary exhibitions often incorporate additional elements like video presentations and live performances. Besides striving to reach a broader audience, museums digitize their collections in 3D and…

How to shoot any object with 3DShot

The 3DShot app enables sellers to  easily create and publish interactive 3D visualizations of goods, vehicles and real estate. The user simply has to launch the app and circle the item. 3DShot…

How technologies change restaurant businesses

Forbes highlights technology as a leading trend reshaping the restaurant landscape in 2024.  Let’s delve into the advantages that technology offers this sector and discover how Cappasity can empower restaurants to distinguish…

How immersive technologies benefit FMCG industry

The adoption of 3D, AR and VR technologies empowers FMCG companies to craft immersive and engaging marketing initiatives, enabling customers to virtually interact with products before making buying decisions.  Discover how Cappasity…

FMCG products in the 3D View format

With Cappasity, you can easily create interactive 3D Views of FMCG products and embed them into your website.  Watch the video to see the examples of FMCG products shot in 3D with…

How brands step into phygital retail

Phygital retail allows brands to engage with customers in innovative ways, creating seamless and personalized shopping journeys.  Let’s explore how different fashion brands step into phygital retail and what Cappasity is bringing…

Virtual try-on for rings

Cappasity allows brands to create virtual try-ons for rings. This feature enables consumers to rotate the ring and zoom for a close examination of details. They can virtually place a ring on…