Coronavirus May Erase $43 billion in Luxury Sales in 2020
With the temporary closure of multiple stores and the cancellation of fashion shows, retailers’ sales are threatened. We have seen a "strong drop in traffic and in sales" said the CEO of…
News & Press
Earn Up to 20% on All Sales by Joining the Cappasity Affiliate Program
As a member of the Cappasity Affiliate Program, you can earn a commission by posting a referral link on your website. You get up to 20% on all purchases made through the…
Batch Processing and Its Benefits Explained by Cappasity
At Cappasity, we focus on making your 3D content creation experience as efficient as possible. Batch processing is a valuable feature that comes in handy any time you work with a large…
Coronavirus Shapes the Stay-at-Home Economy
According to research by Coresight, traffic to brick-and-mortar stores has dropped significantly. Consumers are turning to online shopping, which presents a unique growth opportunity for businesses. But how to use it effectively?…
Tutorial: How to Save Time Editing with a Preset
A preset is a pre-configured list of parameters that you can apply to any number of 3D Views. With a single click, you can alter a 3D View to have the crop…
How to Get More Clients as a Product Photographer
Recent research says that 93% of consumers consider visual content to be the deciding factor for making a purchase. Visuals tell a story: what the product is about, what it feels like…
How Interactive Ads Deliver 100% Return on Media Spend
Traditional media are changing faster than ever, giving way to more interactive and engaging tools, such as augmented reality (AR) and its most essential component, 3D content. And if you think these…
Expectations VS Reality When it Comes to E-Commerce Purchases: How to Decrease Returns
According to recent research, 22 percent of returns happen because a product looks different than it did on the website. This number is particularly compelling for luxury products, where every discrepancy between…
COVID-19 & E-commerce: Immersive Tech to Cure Losses
Cappasity Provides Free Access to Its immersive Technologies to Help Retailers Counter Coronavirus Losses Due to the spread of the novel coronavirus, brick-and-mortar retail is suffering losses — 40% of US shoppers…
What Is ‘Average Time on Page’ & Why Does It Matter for E-Commerce?
The purchase probability reaches the highest when a person spends around 50 seconds on the item page. More time on a page translates into sales. Read more
Tutorial: Change the folder for 3D View files and store them on an external drive
Having storage options is important. Instead of storing your 3D View files on the system disk (the default folder), you might want to use external drives for added flexibility. They are portable…
Fashion Month 2020: When Immersive Showcases Replace Traditional Runways
The fashion industry has always been quick to adopt new trends, the latest luxury tech developments included. Immersive technologies — 3D, augmented and virtual reality — offer a way to reimagine in-store…
How to Increase Art Gallery Sales by 350% with Virtual Showrooms
Renowned art galleries have long shied away from making online retail a strong focus of their sales strategy. Afraid that e-commerce would cheapen the gallery’s image and dilute its atmosphere of exclusivity,…
3D Model or 3D View? Let’s Talk Costs, Speed, and Scalability
With more than 1 billion smartphones and tablets currently able to deliver augmented reality experiences and over 100 million customers already shopping in AR, the demand for 3D content — the basis…
Immersive Product Page Explained, Part 2
As you may remember from our first post in the Immersive Product Page Explained series, 82% of the 60 top-grossing US and European e-commerce websites offer product page UX performances that ranges…
Gartner says 46% of retailers plan to adopt AR in 2020. Will you be a part of that number?
We all expect the e-commerce revolution to be loud and grand. But what if it’s already happening, slowly whirring in the background, separating high-tech brands from their old-school competitors? It might just…
NRF 2020 Is a Wrap! Top Takeaways from Retail’s Big Show
NRF 2020 Is a Wrap! Retailers are processing the takeaways, getting ready to step into the next decade of the industry. What is it going to be like? Stay tuned and find…
What role will AR really play in the near future?
Augmented reality or AR wasn’t taken seriously until now. Google’s and Apple’s AR frameworks – ARCore and ARKit prove its potential and revolutionary role in technology. Read more
How to Export 3D Views to Instagram and Increase Engagement
When Instagram first unveiled videos in 2013, users uploaded more than 5 million videos to the platform within just 24 hours. That’s a lot of content! Read more
What’s Next for Retail AR in 2020?
This year, the number of customers using AR to shop both online and in brick-and-mortar stores will hit the 100 million mark. 32% of retailers already plan on adopting augmented reality within…
NRF 2020: AI Takes Central Stage
AI solutions for retail are dominating most conversations at NRF 2020: Retail’s Big Show. From merchandising and planning to pricing and promotions — the event is rich with technologies designed to improve…
NRF Day 1: Immersive Product Page Demo A Success
The first day of NRF 2020 saw a record-breaking 40,000 visitors, eager for technology-driven innovation in customer experience. Armed with the demo of the product page of the future that comes with…
NRF 2020: Cappasity presents its brand new immersive product page that utilizes 3D and AI
An expert on immersive shopping experiences, Cappasity is happy to be a part of NRF 2020. This year the company is going to showcase its groundbreaking AI analytics tool and a brand…
How to Improve Motion Scenes Using Align Mode
The Align Mode for motion scenes is now available in the Easy 3D Scan™ software. It helps to remove the natural gap between the start and the end of the motion to…
Christmas went AR: How retailers took our favorite holiday to a new dimension
The end of the year is a golden time for retailers in most parts of the world. No wonder they regularly try to bring more and more excitement into holiday shopping, like…
Cappasity 2019 Roundup: Merry Christmas and Happy New Year!
The year 2019 brought with it a plethora of exciting opportunities: projects and partnerships, conferences and expos, improved versions of the existing Cappasity services, and brand new offers. Read more
NRF 2020: The future of e-commerce is here
On January 11-14, Cappasity is to participate in NRF 2020: Retail’s Big Show in NYC – the world’s largest retail Expo with 38k attendees, 16k retailers, and 800 exhibitors from 99 countries.…
Cappasity joins Virtuality Paris 2019. Welcome to the future of luxury retail!
On November 21st our team will join another exciting trade show — Virtuality in Paris. As part of our luxury retail strategy, we’ll bring forward Cappasity’s use cases for highly interactive shopping…
Lisbon Web Summit 2019: Cappasity to Showcase Its Solution for the Interactive Shopping Experience
Next in the lineup of international events for Cappasity to attend in Autumn 2019, is Web Summit, “the best technology conference on the planet” according to Forbes. On November 4–7, in Lisbon,…
The Future of Retail: “I believe that digital won’t replace physical and the two will successfully coexist” with Kosta Popov and Chaya Weiner
"I believe that digital won’t replace physical and the two will successfully coexist. For example, a great way to bring the digital shopping experience inside physical stores is digital signage. While digital…
Cappasity to Become a Part of the Accenture Customer Innovation Network (ACIN) in Milan, Italy
Cappasity is thrilled to announce that from now on the Company is a member of the Accenture Customer Innovation Network (ACIN) in Milan, Italy. VR store created with Cappasity’s 3D product imaging…
Cappasity to Present the Solution for the Interactive Shopping Experience at Tech Festival in London!
The ever-growing list of brilliant industry events Cappasity is going to attend in Autumn 2019 gets a new, exciting addition, Tech. As a festival of digital commerce and the technology driving it,…