Quarantine Habits
Worldly wisdom says it takes 21 days to develop a habit. While China has lifted a more than two-month coronavirus lockdown, for the USA and Europe, it’s still too early to lift…
News & Press
Fashion Shows Cancelled, Emerging Designers Move to Digital Portfolios
Facing the coronavirus shutdown, fashion maisons have no choice but to cancel their shows. Luxury powerhouses such as Burberry, Gucci, Prada, and Versace have already announced the postponement of the spring runway…
E-commerce Transforms Into I-commerce
What is i-commerce? The term stands for “immersive commerce” and signifies the next step in the evolution of customer experience. Immersive technologies such as 3D visualization and augmented reality (AR) are joining…
Using the Novelty Effect to Increase Sales
The “novelty effect” refers to a short-term increase in performance that arises from external incentives. In the context of user experience, the novelty effect means that the buyer, seeing the product in…
Cappasity’s Webinar Recap: Get the Highlights
In our recent webinar, Hunter Cawood, Business Development Manager at Cappasity, was joined by Natalie Reyes, our Director of Innovation & Strategic Partnerships, to discuss how retailers can bridge the gap between…
How AI-Gathered Data Helps Enhance Customer Experience
AI-gathered data helps brands obtain unique insights into their customers’ behaviors and preferences. Cappasity CEO shares insights with Total Retail. Read more
Transformation of retail: Immersive technologies during lockdown
It is already obvious that the global lockdown will prompt e-commerce to grow and provide additional motivation for using immersive technologies. Read more
How to Shoot High-Quality 3D View
If you’re about to create your own 3D View content, check out our tips for how to shoot a high-quality product video in the tutorial below. Read more
Rich Content and Immersive Content
“Rich content is something that captures attention and inspires,” says Andrew Busby, founder of Retail Reflections and a regular among the top 20 global retail opinion leaders. As a combination of various…
Join Cappasity’s Webinar on Immersive Technologies
With brick-and-mortar stores temporarily closed, online retail is on the rise, and customers’ habits are already changing. To keep up, retailers must bridge the gap between in-store and online shopping. Read more
Cappasity to Release Magento Extension Allowing Users to Showcase Their Products in 3D
Magento is an e-commerce platform that provides online retailers with the opportunity to control the look, content, and functionality of their online store. Magento has proven to be a popular choice for…
Luxury French Retailer ba&sh to Use Cappasity Platform for 3D Visualization of Online Store Products
Immersive technology expert Cappasity is happy to announce a partnership with the French fashion retailer ba&sh. The brand will use the Cappasity platform for the 3D visualization of its online store products.…
Cappasity to Partner with Discover, a Top-Performing IT Solutions Provider in Latin America
Founded in 1996 in São Paulo, Brazil, Discover has gained great recognition in the technology market as a company with the mission of making digital transformation seamless for its customers. As a…
Improving the Quality of Uploaded Content
To make sure that the 3D content you create has the highest possible quality, follow the tips listed below. Read more
How to Create an Affordable 3D Asset Pipeline with Cappasity
According to an article published by Deloitte, “it has been hard for many retailers to create an affordable 3D asset pipeline for their product lines”. There are three reasons why, and here…
Coronavirus May Erase $43 billion in Luxury Sales in 2020
With the temporary closure of multiple stores and the cancellation of fashion shows, retailers’ sales are threatened. We have seen a "strong drop in traffic and in sales" said the CEO of…
Earn Up to 20% on All Sales by Joining the Cappasity Affiliate Program
As a member of the Cappasity Affiliate Program, you can earn a commission by posting a referral link on your website. You get up to 20% on all purchases made through the…
Batch Processing and Its Benefits Explained by Cappasity
At Cappasity, we focus on making your 3D content creation experience as efficient as possible. Batch processing is a valuable feature that comes in handy any time you work with a large…
Coronavirus Shapes the Stay-at-Home Economy
According to research by Coresight, traffic to brick-and-mortar stores has dropped significantly. Consumers are turning to online shopping, which presents a unique growth opportunity for businesses. But how to use it effectively?…
Tutorial: How to Save Time Editing with a Preset
A preset is a pre-configured list of parameters that you can apply to any number of 3D Views. With a single click, you can alter a 3D View to have the crop…
How to Get More Clients as a Product Photographer
Recent research says that 93% of consumers consider visual content to be the deciding factor for making a purchase. Visuals tell a story: what the product is about, what it feels like…
How Interactive Ads Deliver 100% Return on Media Spend
Traditional media are changing faster than ever, giving way to more interactive and engaging tools, such as augmented reality (AR) and its most essential component, 3D content. And if you think these…
Expectations VS Reality When it Comes to E-Commerce Purchases: How to Decrease Returns
According to recent research, 22 percent of returns happen because a product looks different than it did on the website. This number is particularly compelling for luxury products, where every discrepancy between…
COVID-19 & E-commerce: Immersive Tech to Cure Losses
Cappasity Provides Free Access to Its immersive Technologies to Help Retailers Counter Coronavirus Losses Due to the spread of the novel coronavirus, brick-and-mortar retail is suffering losses — 40% of US shoppers…
What Is ‘Average Time on Page’ & Why Does It Matter for E-Commerce?
The purchase probability reaches the highest when a person spends around 50 seconds on the item page. More time on a page translates into sales. Read more
Tutorial: Change the folder for 3D View files and store them on an external drive
Having storage options is important. Instead of storing your 3D View files on the system disk (the default folder), you might want to use external drives for added flexibility. They are portable…
Fashion Month 2020: When Immersive Showcases Replace Traditional Runways
The fashion industry has always been quick to adopt new trends, the latest luxury tech developments included. Immersive technologies — 3D, augmented and virtual reality — offer a way to reimagine in-store…
How to Increase Art Gallery Sales by 350% with Virtual Showrooms
Renowned art galleries have long shied away from making online retail a strong focus of their sales strategy. Afraid that e-commerce would cheapen the gallery’s image and dilute its atmosphere of exclusivity,…
3D Model or 3D View? Let’s Talk Costs, Speed, and Scalability
With more than 1 billion smartphones and tablets currently able to deliver augmented reality experiences and over 100 million customers already shopping in AR, the demand for 3D content — the basis…
Immersive Product Page Explained, Part 2
As you may remember from our first post in the Immersive Product Page Explained series, 82% of the 60 top-grossing US and European e-commerce websites offer product page UX performances that ranges…
Gartner says 46% of retailers plan to adopt AR in 2020. Will you be a part of that number?
We all expect the e-commerce revolution to be loud and grand. But what if it’s already happening, slowly whirring in the background, separating high-tech brands from their old-school competitors? It might just…
NRF 2020 Is a Wrap! Top Takeaways from Retail’s Big Show
NRF 2020 Is a Wrap! Retailers are processing the takeaways, getting ready to step into the next decade of the industry. What is it going to be like? Stay tuned and find…