Customer Behavior Insights: Crucial for Your Retail Business


The world of retail is a rapidly changing environment where merchants are always in pursuit of new insights into customer behavior. However challenging it may be to provide a seamless omnichannel experience, it’s crucial that marketers keep an eye on all the touchpoints on the customer journey map. According to research, brands that put customer data to good use outperform competitors by 85 percent in sales growth and by more than 25 percent in gross margin.

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