News & Press

McKinsey Advises Retailers to Focus on E-Commerce

According to a recent McKinsey report, now is the time for retailers to “reallocate their resources and shift management attention from offline to online.” Going digital, however, doesn't mean that customers will…

Cappasity & Discover Webinar Recap

During the webinar, Hunter Cawood, Business Development Manager at Cappasity, together with Sergio Dazio, CEO of Discover Technology, a top-performing IT solutions provider in Latin America, talked about immersive technologies and their…

The Ultimate Checklist for Immersive E-Commerce Experiences

According to Baymard, an independent web usability research institute that conducted a 2 year-long in-depth study on e-commerce website performances, of the 60 top-performing US and European e-commerce websites, 82 percent —…

How to Make More Money as a DIY Business

The lockdown has created a surge in interest in DIY, as consumers are looking for both entertainment and an additional source of income. The fashion-inclined are finding increased enthusiasm for customizing and…

Cappasity 3D View Challenge

June 17 will mark the start of the Cappasity 3D View Challenge, a contest for all photographers creating content with the Cappasity solution. To win, you have to create a 3D View…

How to Integrate Cappasity with commercetools

Cappasity has released an integration for commercetools, the leading platform for next-generation commerce. The integration allows clients of the platform to demonstrate their products in 3D and enhance the customer experience. For…

Cappasity Releases Integration for commercetools

commercetools, the world’s leading next-generation commerce software company that helps retailers create unique and engaging digital commerce experiences everywhere, offers its customers a wide selection of supported third-party integrations. Cappasity, an expert…

Create Your Own 3D Scenario

As a solution for 3D product visualization, Cappasity has earned the trust of many retail brands all over the world. No matter the product, our technology allows you to showcase it in…

Quarantine Habits

Worldly wisdom says it takes 21 days to develop a habit. While China has lifted a more than two-month coronavirus lockdown, for the USA and Europe, it’s still too early to lift…

E-commerce Transforms Into I-commerce

What is i-commerce? The term stands for “immersive commerce” and signifies the next step in the evolution of customer experience. Immersive technologies such as 3D visualization and augmented reality (AR) are joining…

Using the Novelty Effect to Increase Sales

The “novelty effect” refers to a short-term increase in performance that arises from external incentives. In the context of user experience, the novelty effect means that the buyer, seeing the product in…

Cappasity’s Webinar Recap: Get the Highlights

In our recent webinar, Hunter Cawood, Business Development Manager at Cappasity, was joined by Natalie Reyes, our Director of Innovation & Strategic Partnerships, to discuss how retailers can bridge the gap between…