Where fashion-tech capital is flowing: the largest funding in B2B SaaS solutions in 2021-2022
Technology has already revolutionized the fashion industry, so it’s no surprise that fashion-tech is now one of the most attractive sectors for investors. According to The State of Fashion report, in 2021, the value of the top 50 investments in fashion-related technology grew by 66% compared to 2019, reaching a whopping $16.2 billion. E-commerce technology makes up about 55% of these investments and is believed to have room for yet more growth and innovation. Fashion-tech investors are putting their capital into technologies that make fashion commerce more nimble, sustainable and engaging to shoppers. Let’s break down the latest funding in B2B SaaS solutions that help retailers to create interactive and convenient online shopping experiences.