Retail trends: the value of e-commerce in the metaverse can reach $2.6T by 2030


McKinsey has recently published a new report exploring how consumers and businesses are using the metaverse today and what this may look like in the future. According to the report, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on e-commerce. Let’s look at the main insights of the report. 

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