In the past few years, advances in hardware and software have helped push augmented and virtual reality (AR/VR) from test labs into the hands of millions of consumers. Headsets such as Oculus Rift, HTC Vive and Microsoft HoloLens and the newer versions of Apple’s iOS and Google’s Android operating systems have made it easier for everyone to enjoy a rich AR and VR experience.

With platforms such as Apple’s ARKit, Google’s ARCore and Facebook’s AR Studio, creating AR and VR applications has become easier than before, pushing the technologies beyond gaming and entertainment into ecommerce, retail, healthcare, professional work and many other domains.

However, the growth of the AR and VR market has been constrained by the limited access to high-quality 3D content. Currently, users must create their own objects and environments to populate their AR and VR applications, which can be a lot of work.

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Read more – https://thenextweb.com/creativity/2018/02/27/theres-a-major-lack-of-quality-vr-ar-content-this-startup-wants-to-fix-that/