Notable M&A deals focused on customer experience improvement in 2021-2022
Successful customer experience across the entire online shopping journey plays a crucial role in building customer loyalty and increasing sales for e-commerce businesses. To meet customers’ ever evolving expectations, online retailers are looking to upskill their digital capabilities and continuously explore new solutions that would give them a competitive advantage. Besides developing digital customer experience solutions in house, e-commerce players are actively seeking M&A opportunities. Let’s look at past year’s most notable M&A deals with a focus on customer experience improvement.