How NFTs can help brands improve customer loyalty
As the buzz around NFTs grows, brands of all types and sizes are experimenting with this booming technology. Initially, retailers released their NFTs to garner press coverage for being innovative. But the longer they explore the market, the more smart use cases for NFTs are emerging. One of the latest trends among brands is using NFTs to modernize loyalty programs. Let’s see why and how brands use these digital assets for customer loyalty improvement.