News & Press

How retailers use immersive shopping experiences in stores

Many retailers are experimenting with different immersive technologies to create memorable and captivating in-store experiences.  Let's explore some exciting examples of immersive shopping experiences in stores and discover how you can integrate…

How to use Cappasity as your showroom

Now Cappasity allows you to create immersive showrooms on the platform. These showrooms provide customers with interactive experiences through various formats such as 3D Views, 360 photos, 3D/AR models, and AR Holograms.…

How Cappasity NFTs benefit brands and museums

Many big brands are leveraging NFTs in their marketing strategies to increase brand awareness.  Let’s explore what Cappasity NFTs are, how they can benefit your company, and how to use them.  Read…

Reaching customers will get more expensive in 2024

The global adoption of ad-blocking is on the rise according to a recent report. This poses a challenge for companies as it becomes increasingly costly to reach and engage consumers.  Let's delve…

How luxury brands use immersive tech in hyperphysical stores

Luxury brands are embracing the concept of pop-up stores to attract younger customers with hyperphysical experiences.  Let's explore how brands incorporate immersive technologies into their stores and discover how Cappasity's solutions can…

How to use 3DShot for flower delivery services

Interactive 3D content helps flower delivery services attract customers’ attention and effectively compete online. Watch this video tutorial to learn how to create a 3D View of a bouquet with the 3DShot…

Fashion consumers prefer a relaxed shopping experience

Consumers have a preference for spending on physical items and experiences according to a Kearney Consumers Institute survey. Clothes and shoes top the list of preferred purchases, with 60% citing these items…

The future of luxury retail

The luxury retail market is expected to reach a minimum value of 305 billion euros this year. Let’s explore the key trends shaping luxury retail in 2024. Read more

3DShot for car market

Do you want to create an interactive 3D View of a car with the 3DShot app? Watch this video to see the step-by-step process. 

What innovations fashion brands should focus on

According to McKinsey’s “The State of Fashion 2024” report, surveyed leaders identify AI and brand marketing as offering pockets of opportunity for growth and innovation in 2024.  Let’s take a closer look…

Key digital marketing trends for 2024

As we step into 2024, marketers are investing significant time and effort into the creation of strategies for effective and impactful customer engagement. Let’s explore the key marketing trends for 2024 and…

3DShot for the real estate industry

3DShot allows you to shoot real estate in 3D in a matter of minutes. More of a scene can be captured with ultra-wide camera support. Simply follow the step-by-step tutorial in this…

Top fashion tech trends reshaping retail in 2024

Major fashion tech trends that are poised to shake up retail in 2024 include immersive online shopping with 3D and AR, personalized recommendations powered by AI, and the merging of physical and…

What impacts consumers’ loyalty to brands

According to research from Forbes Advisor, consumers consider rewards programs as a significant factor influencing their loyalty to brands.  Let’s delve into the report findings and explore how Cappasity NFTs can assist…

How to use 3DShot for marketplaces

Marketplaces can provide users with 3D capturing technology thanks to the 3DShot app. Sellers simply have to launch the smartphone app for the easy creation and publishing of interactive 3D Views of…

Cappasity Roundup 2023

The Cappasity team wishes you a Merry Christmas and a Happy New Year!  We are thankful to all our clients and partners and would like to round up 2023 by sharing some…

How retail brands use immersive tech during holiday sales

The ever-evolving retail and marketing landscape requires innovative strategies to capture the audience during the holiday season. Immersive technologies like 3D visualization or augmented reality stand as game-changers.  Let's see how top…

How to use 3DShot for classifieds

A classified can perform a simple integration with Cappasity to support the 3D View format and provide users with 3D capturing technology. Sellers can then choose to embed their 3D Views into…

Retail technology trends 2024

According to StartUs Insights digital transformation of the retail industry is rising exponentially. The top retail technology trends of 2024 are likely to include innovations through immersive customer experience, and artificial intelligence. …

How top luxury brands benefit from AR

From virtual fitting rooms in stores to immersive demonstrations of items in online catalogs, AR is elevating luxury to new heights. What’s more, it’s boosting customer engagement and conversion rates.  Let’s explore…

3DShot for the food service industry

The 3DShot app allows restaurants to create interactive 3D menus. To shoot a dish in 3D you need to open the app, choose the recording mode, and move slowly around the dish.…