News & Press

Recent Web3 initiatives in the fashion industry

An increasing array of brands, ranging from Louis Vuitton to Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap, and Adidas, have launched their Web3 projects.  Let’s explore the latest Web3 initiatives in…

How technology is shaping the future of fashion

Fashion technology plays an important role in the apparel and clothing industry, transforming the design, production, and engagement with both products.  Let’s explore how technology is shaping the future of fashion and…

Content formats supported by Cappasity

Cappasity supports a variety of content formats including 3D, AR, 360 photos, AR holograms, and 360 panoramas.  The video demonstrates how to create and upload content with the platform.

How immersive tech improves the customers’ shopping journey

Modern-day shoppers are more focused on experiences than on material possessions. So e-commerce companies must strive to make the online shopping experience enjoyable. Let’s explore how this cutting-edge technology elevates the online…

Mertsy SDK for classifieds

A classified can perform a simple integration with Cappasity to support the 3D View format and provide users with 3D capturing technology. Sellers can then choose to embed their 3D Views into…

How technology defines the future of fashion

Thanks to the accelerating effect of technology, today's fashion moves faster than ever.  Let’s look at the hottest technologies that you should be checking out whether you are a designer, marketer, or…

How to upload a 360 photo to the Cappasity platform

This video provides a step-by-step tutorial on how to upload a 360° photo to the Cappasity platform. This feature is extremely helpful for demonstrating car interiors and real estate in an interactive…

AI is expected to improve marketing strategies

According to a recent report, CEOs have high expectations when it comes to the marketing benefits of AI. Many will be increasing their investments in AI for marketing and communications.  Let’s take…

How immersive tech benefits marketing teams

Immersive technology is revolutionizing the way marketing teams engage with their audience.  Let’s explore the myriad benefits that immersive tech brings to marketing strategies and learn how Cappasity can benefit your marketing…

How immersive retail enhances shopping experiences

Immersive retail is a cutting-edge strategy that utilizes technology to deliver captivating, interactive, and tailored shopping experiences.  Let’s explore how immersive retail elevates shopping experiences and how to leverage it as part…

How to shoot art with 3DShot

3DShot enables the easy creation of an immersive art gallery with your favorite paintings or 3D digitization of your art pieces for an interactive portfolio. This video provides a step-by-step guide on…

How AI transforms the future of retail

Let's delve into the technologies poised to define the next era of the retail industry and discover how Cappasity's solutions can empower retailers to stay ahead of the competition. Read more

How to win customer trust with immersive tech

Based on a recent study, a growing number of consumers are willing to pay extra for brands they trust.  Let’s look through the key findings of the survey, learn how to build…

How retailers use immersive shopping experiences in stores

Many retailers are experimenting with different immersive technologies to create memorable and captivating in-store experiences.  Let's explore some exciting examples of immersive shopping experiences in stores and discover how you can integrate…

How to use Cappasity as your showroom

Now Cappasity allows you to create immersive showrooms on the platform. These showrooms provide customers with interactive experiences through various formats such as 3D Views, 360 photos, 3D/AR models, and AR Holograms.…

How Cappasity NFTs benefit brands and museums

Many big brands are leveraging NFTs in their marketing strategies to increase brand awareness.  Let’s explore what Cappasity NFTs are, how they can benefit your company, and how to use them.  Read…

Reaching customers will get more expensive in 2024

The global adoption of ad-blocking is on the rise according to a recent report. This poses a challenge for companies as it becomes increasingly costly to reach and engage consumers.  Let's delve…

How luxury brands use immersive tech in hyperphysical stores

Luxury brands are embracing the concept of pop-up stores to attract younger customers with hyperphysical experiences.  Let's explore how brands incorporate immersive technologies into their stores and discover how Cappasity's solutions can…