Why 3D Product Image Technology is the Future of E-Commerce
Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores.
With 3D imaging, a retailer can provide consumers with a graphical 3D product image that’s also interactive. In addition, the consumer gets to choose what part of the object they would like to see.
With 3D product imaging, TSUM, one of the largest luxury goods department stores in Eastern Europe, increased its conversion rate by almost 40 percent for products in the shoes and bags categories.