What is PLM and why brands need it

As companies look to improve their product offerings, reduce costs, and scale their business, it comes as no surprise that there’s a growing interest in product lifecycle management (PLM) software across a variety of industries. In an age where innovation is the key to business success, PLM plays a critical role in helping manufacturers streamline product development and drive continuous improvement. Let’s see why PLM solutions are crucial for a smooth product development flow and what benefits they bring to businesses.