The New AR Format for Product Demonstration Has Arrived
If you answered ‘yes’ to the question above, chances are you already know about immersive shopping — the application of 3D and AR technologies in online retail. Interactive 3D content allows users to rotate an object and zoom in to see the details. Augmented reality helps to evaluate how the product will look in a physical context or on the buyer’s person. Immersive shopping drives sales and decreases the number of product returns.