The Future of Retail: “I believe that digital won’t replace physical and the two will successfully coexist” with Kosta Popov and Chaya Weiner

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“I believe that digital won’t replace physical and the two will successfully coexist. For example, a great way to bring the digital shopping experience inside physical stores is digital signage. While digital kiosks aren’t unknown to brick-and-mortar retail, digital signage, offers additional interactivity, increased engagement, and a seamless omnichannel experience, as any product visualization available to websites also can be used for digital installations. Interactive kiosks feature a variety of products offered by the store, and — depending on the digital signage software provider — introduce different ways of storytelling.”

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