The Future of Retail: “I believe that digital won’t replace physical and the two will successfully coexist” with Kosta Popov and Chaya Weiner
“I believe that digital won’t replace physical and the two will successfully coexist. For example, a great way to bring the digital shopping experience inside physical stores is digital signage. While digital kiosks aren’t unknown to brick-and-mortar retail, digital signage, offers additional interactivity, increased engagement, and a seamless omnichannel experience, as any product visualization available to websites also can be used for digital installations. Interactive kiosks feature a variety of products offered by the store, and — depending on the digital signage software provider — introduce different ways of storytelling.”