Retail trends: optimizing shoppers’ digital experiences is one of top e-commerce priorities for 2022


YOTTAA, a company providing an e-commerce cloud platform, has published key findings from the 2022 eCommerce Executive Key Initiatives Survey Report. The objective of the research was to reveal online retail trends for this year, based on direct insight from some of the industry’s biggest brands. The majority of respondents are from brands generating greater than $200M in online revenue annually but over 40% of respondents represent smaller brands. According to the report, almost half (48%) of respondents said optimizing shoppers’ digital experiences is a top e-commerce initiative for 2022.

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