Retail trends: businesses and consumers are showing growing interest in the metaverse


As metaverse-related technologies are evolving, more and more companies and consumers see significant opportunities in the space. According to  PwC’s  2022 US Business and Consumer Metaverse Survey, 50% of consumers call the metaverse exciting, and 66% of executives report that their companies are actively engaged. To examine the awareness, attitudes, plans and actions of the metaverse concept, PwC has surveyed more than 5,000 US consumers and 1,000 business executives. Let’s look at the key insights of the survey.

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