Retail trends: brands experiment with in-store tech to enhance shopping experience


With consumers’ increased appetite for e-commerce, brick-and-mortar stores have to work harder than ever to stay competitive. One way of doing this is to blend the in-store experience with technology, adding the convenience consumers love about online shopping to the real world. Let’s see how retailers are experimenting with in-store tech to boost customer experience and how you can join the party with Cappasity.

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