Retail trends: brands bet on AR technology to improve product perception and enhance CX
Augmented Reality technology is rapidly evolving and becoming the new standard in retail. According to a recent report, the adoption of AR by retailers is on the rise, with nearly one-quarter of respondents saying they are using the technology in their business. The survey polled more than 1,000 executives at large retailers around the world. Let’s look through the key findings from the survey and find out why brands bet on AR technology.