Retail trends: AR shopping tools significantly enhance customer experience
Alter Agents, Snap Inc., and Publicis Media have published the key findings of the new research exploring how consumers are currently using AR in their shopping process. Data was collected from 4,028 online shoppers between the ages of 13 and 49 in the US, the UK, Saudi Arabia, and France. The study found that AR shopping tools have a significant impact on customers’ online shopping experience. Let’s take a look at the key findings of the study and explore the influence of AR technology on customer experience.