Press release: Cappasity Platform Brings 3D Technology to American Greetings


“Replicating the traditional shopping experience for greeting cards online is challenging with the current merchandising tools available,” said Rob Matousek, GM — Direct to Consumer e-commerce at American Greetings. “The Cappasity technology will help consumers see and appreciate the creative design and quality craftsmanship of our products when shopping for greeting cards on”

“Cappasity’s innovative product restores the in-store browsing experience to online retail, allowing you to examine each card, inside and out, and get a true feel for the quality of the greeting card you’re ordering,” said Kosta Popov, CEO at Cappasity.


As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and PAPYRUS. is a go-to destination for connecting, shopping and celebrating with its offering of paper cards, ecards, printables, party supplies and gift wrap along with inspirational content, gift guides, DIY tutorials, a What to Write series, and party planning tips. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide.

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