Phygital Retail: Growth Opportunities for Brands in 2022
Today retailers rely on every tool in their arsenal to serve consumers’ ever-changing needs. They strive to combine the best components from e-commerce and brick-and-mortar business models to elevate customer experience. Merging physical and digital elements in shopping is what we call “phygital retail”. Let’s take a closer look at what phygital retail is, its benefits and growth opportunities for brands in 2022.