Luxury goods market finally set for digital shake-up
After many years of reticence, the €262bn luxury goods market is finally moving online.
To beat the competition, luxury brands must stay alert to new trends on both digital and physical fronts.
… Other new technological products could make waves in the industry as well. Cappasity, for instance, creates a virtual store where customers can explore 3D images of products.
Luxury brands that continue to resist the digital revolution will no longer be able to cling to claims of exclusivity and high-end status.