How to target new luxury consumers with the help of immersive technologies


To increase sales and prosper, luxury players need to target specific demographics. After all, high-end products aren’t made for the average consumer, and brands must maintain and attract buyers who are willing to spend a little extra on items. In this regard, being customer-centric is one of the top priorities for high-end brands. So, who is the modern luxury consumer? What do they value? And how can they be reached? Let’s dive right in.

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