How to Increase Art Gallery Sales by 350% with Virtual Showrooms
Renowned art galleries have long shied away from making online retail a strong focus of their sales strategy. Afraid that e-commerce would cheapen the gallery’s image and dilute its atmosphere of exclusivity, they stayed loyal to traditional physical showrooms. Another reason that kept galleries from leaping online was their doubt that affluent customers would buy an art piece without even seeing it. Indeed, acquiring a $6-million painting is not exactly like using an app to order pizza.