How to build customer trust on secondhand fashion platforms with immersive technologies
The secondhand clothing trend has taken a solid place in the market as an affordable and sustainable alternative to fast fashion. According to the 2022 Fashion Resale Report, the secondhand market is expected to double within five years to a whopping $77 billion. However, the secondhand fashion market still needs to overcome some of the negative images associated with pre-owned clothes. Let’s explore how the industry is evolving, why customer trust is crucial in the secondhand fashion market, and how to inspire consumers’ confidence on secondhand fashion platforms.