How NFTs help brands add extra value to their products
NFTs have grown in popularity with brands recently; they’re great tools to entertain the community and grab media attention. Well-known fashion houses like Gucci, Dolce & Gabbana, Ralph Lauren, and Balenciaga have already jumped on the NFT bandwagon to promote new products and engage with customers. However, NFTs are more than just marketing. Because of their capabilities, NFTs can guarantee the identity, origin, and other specifications of a product. Let’s see how NFTs can help brands add extra value to their products, and what Cappasity is bringing to the table.