How NFTs and the metaverse transform customer experience


According to McKinsey’s recent report Value creation in the metaverse, the metaverse will be valued at $5 trillion by 2030. The potential impact of the metaverse varies by industry, with an estimated $2 to $2.6 trillion impact specifically on e-commerce. Let’s explore what opportunities the metaverse and NFTs bring to retailers and how these innovative technologies can change customer experience.

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