How DTC brands remain competitive by investing in content marketing
The direct-to-consumer sales model allows brands to bypass third-party retailers, wholesalers, or agents and cultivate the customer relationship by controlling and analyzing every customer interaction. It comes as no surprise that now even retail-first companies have an online DTC presence. However, the rise of digital ad prices and increasing online competition make it hard for DTC brands to attract and maintain customers. Let’s see why DTC companies count on content marketing, and how the right content helps them remain competitive.