Driving up used car sales with the interactive 3D visualization of vehicles
In times of digital change, technologies have an increasing impact on every industry, including the used car market. According to McKinsey’s Survey, almost 100% of used car customers now begin their journey online. Most of them use various online sources – used car marketplaces, dealer websites, social media, blogs, and forums – to gather information and compare offers, moving the purchase decision process increasingly online. Accordingly, dealers have just one chance to strike lucky. One of the most effective ways to attract used car consumers and enhance the online car buying experience is to provide buyers with a high-quality interactive 3D/360 visualization of vehicles.