AI is expected to improve marketing strategies
According to a recent report, CEOs have high expectations when it comes to the marketing benefits of AI. Many will be increasing their investments in AI for marketing and communications. Let’s take…
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How immersive tech benefits marketing teams
Immersive technology is revolutionizing the way marketing teams engage with their audience. Let’s explore the myriad benefits that immersive tech brings to marketing strategies and learn how Cappasity can benefit your marketing…
How to configure embed code parameters for Cappasity 3D View format
Cappasity allows you to create interactive 3D Views of items and then embed them into websites, mobile apps, marketplaces, and classifieds. On the platform, you can easily configure embed code parameters according…
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization looks set to be the standout trend of 2024, as highlighted in the latest annual report by RSW/US. Let’s take a closer look at the key report insights and learn…
How immersive retail enhances shopping experiences
Immersive retail is a cutting-edge strategy that utilizes technology to deliver captivating, interactive, and tailored shopping experiences. Let’s explore how immersive retail elevates shopping experiences and how to leverage it as part…
How to shoot art with 3DShot
3DShot enables the easy creation of an immersive art gallery with your favorite paintings or 3D digitization of your art pieces for an interactive portfolio. This video provides a step-by-step guide on…
How fashion brands provide connected customer experiences with the help of immersive tech
Leading brands are reshaping physical stores into hubs for engaging storytelling, connecting with customers, and presenting a seamlessly unified brand message. Let’s explore how top fashion houses use immersive technologies to engage…
How immersive tech improves secondhand shopping in e-commerce
Let's see how immersive technology enhances secondhand shopping in e-commerce and how Cappasity’s Mertsy SDK allows classifieds to embed 3D shooting functionality into their apps to help sellers of used items compete…
How to share a 3D View created with 3DShot on Instagram
3DShot enables you to create interactive 3D Views of literally any object with just a smartphone for sharing on marketplaces, websites, and social media. This video provides a step-by-step guide on how…
How AI transforms the future of retail
Let's delve into the technologies poised to define the next era of the retail industry and discover how Cappasity's solutions can empower retailers to stay ahead of the competition. Read more
How immersive tech helps retailers reduce e-commerce returns
Last year, a whopping 87% of merchants reported an increase in return rates. To solve the issue, many brands are looking to improve the shopping experience by implementing immersive content into their…
IS FASHION REAL?! PODCAST By Von. N. Ruzive: Can 3D & AR change fashion retail?
Elina Minina, Cappasity CBDO and сo-founder, recently took part in the podcast hosted by Von N. Ruzive, the founder of the Von Ruz brand. The interview delves into the influence of 3D…
How to win customer trust with immersive tech
Based on a recent study, a growing number of consumers are willing to pay extra for brands they trust. Let’s look through the key findings of the survey, learn how to build…
How retailers use immersive shopping experiences in stores
Many retailers are experimenting with different immersive technologies to create memorable and captivating in-store experiences. Let's explore some exciting examples of immersive shopping experiences in stores and discover how you can integrate…
How to use Cappasity as your showroom
Now Cappasity allows you to create immersive showrooms on the platform. These showrooms provide customers with interactive experiences through various formats such as 3D Views, 360 photos, 3D/AR models, and AR Holograms.…
How to improve customer retention in 2024 with cutting-edge technologies
Discover innovative strategies and tools that will revolutionize how businesses engage and retain their customers in the digital age. Learn how to easily integrate them into shopping with Cappasity. Read more
How to export photos for your product page
Want to export photos for your product page with Easy 3D Scan? Watch this step-by-step tutorial to learn how.
Cappasity allows you to create immersive showrooms for free
We’re happy to announce that we’ve released a significant update of the Cappasity platform. Now you can launch your immersive showroom on the platform for free. Let’s explore what an immersive showroom…
How Cappasity NFTs benefit brands and museums
Many big brands are leveraging NFTs in their marketing strategies to increase brand awareness. Let’s explore what Cappasity NFTs are, how they can benefit your company, and how to use them. Read…
Immersive tech helps to meet customers’ high expectations
There’s a growing gap between shopper demands and what retailers currently offer according to a recent IBM study. To solve this issue, brands use immersive technologies that bring CX to the next…
Reaching customers will get more expensive in 2024
The global adoption of ad-blocking is on the rise according to a recent report. This poses a challenge for companies as it becomes increasingly costly to reach and engage consumers. Let's delve…
How luxury brands use immersive tech in hyperphysical stores
Luxury brands are embracing the concept of pop-up stores to attract younger customers with hyperphysical experiences. Let's explore how brands incorporate immersive technologies into their stores and discover how Cappasity's solutions can…
How immersive technologies enhance customer journey in e-commerce
In today’s ever-evolving world of e-commerce, brands are harnessing the power of innovative technologies such as 3D product images, AR demonstrations, and virtual try-ons to deliver immersive customer experiences. Let’s explore how…
How to use 3DShot for flower delivery services
Interactive 3D content helps flower delivery services attract customers’ attention and effectively compete online. Watch this video tutorial to learn how to create a 3D View of a bouquet with the 3DShot…
Fashion consumers prefer a relaxed shopping experience
Consumers have a preference for spending on physical items and experiences according to a Kearney Consumers Institute survey. Clothes and shoes top the list of preferred purchases, with 60% citing these items…
The future of luxury retail
The luxury retail market is expected to reach a minimum value of 305 billion euros this year. Let’s explore the key trends shaping luxury retail in 2024. Read more
How to use 3DShot for remote demonstrations of machines and machine units
The 3DShot app allows you to create interactive 3D content for remote product demonstrations, project hand-overs and training courses. Would you like to create 3D content for machines and machine units with…
Immersive retail is one of the biggest internet trends in 2024
Immersive retail is among the prominent trends shaping the internet landscape this year. In this article we will delve into the concept of immersive retail and explore how businesses can integrate immersive…
The power of CX in driving brand loyalty: going beyond traditional loyalty programs
To drive brand loyalty businesses must shift their focus from points and rewards to the delivery of exceptional experiences that leave a lasting impact. In this article we’ll explore the influence of…
3DShot for car market
Do you want to create an interactive 3D View of a car with the 3DShot app? Watch this video to see the step-by-step process.
What innovations fashion brands should focus on
According to McKinsey’s “The State of Fashion 2024” report, surveyed leaders identify AI and brand marketing as offering pockets of opportunity for growth and innovation in 2024. Let’s take a closer look…
Key digital marketing trends for 2024
As we step into 2024, marketers are investing significant time and effort into the creation of strategies for effective and impactful customer engagement. Let’s explore the key marketing trends for 2024 and…