Cappasity for A/B testing of packaging design


Cappasity’s AI-based analysis system allows our clients to conduct A/B testing to improve product packaging. It provides detailed data on every customer’s interactions with product 3D Views, like rotating them, zooming in, etc.

The first step in the A/B testing of packaging design will be to upload your content to the Cappasity platform. Then send links to different focus groups, let them interact with the product, and compare reactions to the packaging design using Cappasity’s analytics.

Watch this video to learn how to use Cappasity for A/B testing.