Cappasity developed Marine Serre Spring Summer 2022 collection in 3D
In September 2021, Marine Serre presented her collection Fichu pour Fichu. To allow the House’s community to appreciate the pieces in detail, Marine Serre reached out to Cappasity, the company providing solutions for creating immersive shopping experiences. Cappasity helps brands create 3D/AR content to blur the line between online and offline shopping. With the Cappasity platform, Marine Serre digitized some designs from the new collection into an interactive 3D View format and embedded them into the brand’s website. Now Marine Serre’s online customers can examine the pieces as they would in brick-and-mortar stores: rotate them, zoom in, explore them from different angles.