‘Average Time on Page’ & Its Impact on Purchase Probability for E-commerce


‘Average Time on Page’ indicates how long an average customer spends on any given page of a website; for our purposes this is a product page of an e-commerce website. According to Google Benchmarking, in 2019 the ‘Average Time on Page’ for e-commerce websites was 38 seconds. Yet, according to research, purchase probability is at its highest when a person spends around 50 seconds on a product page. So, how can retailers improve ‘Time on Page’ in order to boost sales?

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