About Us

Our mission is to make 3D imaging
as easy as photography

“Using 3D technologies is a perfect way for e-merchants to boost their conversion rates and significantly decrease the number of returns, letting customers make right choices and engage emotionally. We believe in the effectiveness of 3D and VR/AR technologies for e-commerce, and this is why we are aiming at making them easy and accessible for everyone.”

Kosta Popov, CEO and founder at Cappasity

3D and VR/AR technologies for e-commerce

Business Development Manager at Cappasity

Our Story

Cappasity is a comprehensive solution for the interactive visualization of products in 3D, which creates an immersive shopping experience for luxury retail.

Cappasity lets companies create & deliver 3D/VR/AR experiences to blur the line between online and in-store shopping. It is the first scalable and easy-to-adopt solution for complex e-commerce projects that only takes 3 minutes/SKU to create a 3D and embed it into a store.

Our clients see higher conversion rates (10-30% increase), 6x higher dwell time in the product page, less returns, and less customer inquiries when their products have interactive 3D images. The platform also provides unique 3D analytics tool based on AI to track customers’ online behavior and ensure the best product presentation online. It also detects real buyers among site visitors to run more efficient marketing and ad targeting campaigns. Cappasity 3D format can also be used in VR/AR apps and for digital signage in brick-and-mortar stores to power an omnichannel customer experience.

Cappasity was founded in 2013 with the aim of developing a technological standard and an easy-to-use, scalable platform for creating, embedding and analyzing 3D and VR/AR content. Cappasity launched its platform and 3D digitizing software in 2017. Today, Cappasity serves more than 20 million views of 3D content each month.

Cappasity graduated from the Plug and Play Retail (Sunnyvale) Batch 7 accelerator, Lafayette Plug and Play accelerator, and LVMH’s programme La Maison des Startups, based at the world’s largest startup campus, Station F, located in Paris. CB Insight has nominated Cappasity as a top luxury tech company, and Digi-Capital included it in the list of VR / AR leaders.

Our Team

Kosta Popov - CEO
Kosta Popov, CEO and Founder, has 20+ years of experience and a successful track record as a software company CEO. Under Kosta’s lead, Cappasity has so far successfully raised $6.4M. Kosta is an expert in 3D technologies, SaaS solutions and mobile applications and was named one of the top innovators by Intel Software.
Alex Chegaev - CTO
Alex Chegaev, CTO and Co-Founder, has strong expertise in 3D technologies and blockchain. He has worked with Kosta as a technical lead on several cross-platform software projects. Alex is responsible for holistic technology vision and product development, managing full P&L for product development, software, and hardware purchases and R&D.
Eteri Asatiani - CCO
Eteri Asatiani, Chief Commercial Officer, is responsible for commercial, marketing, and partnership strategy development. As a professional with a 13+ years track record of leading and scaling successful business initiatives and driving trend implementation based on profound market analysis, Eteri finds and pursues new opportunities while providing guidance and support for Cappasity’s enterprise clients.
Natalie Reyes - DI & SP
Natalie Reyes, Director of Innovation & Strategic Partnerships, provides oversight and management of the Innovation & Partnerships Department to support and develop relationships with key stakeholders in the market that lead to new and improved customer service levels for Cappasity clients. Having an excellent track record in bringing value to ecommerce companies, Natalie also drives Customer Experience initiatives to identify clients’ opportunities or challenges and address them with customer-centric innovations or projects.
Richard Emah - SD
As Sales Director, Richard Emah is responsible for driving global sales for Cappasity, with a focus on growing the company’s enterprise, channel, and client bases. Richard brings to the position a successful track record of more than five years that includes high-profile leadership positions and recognized sales achievements in the high-tech and Oil and Gas industries. A frequent speaker, Richard specializes in forming strategic alliances and programs that add value to the customer relationship.
Dmitriy Gudovskiy - BDD
Dmitriy Gudovskiy, Business Development Director, oversees the development of strategic market/product line business plans and marketing programs to support sales in designated market segments. With 13+ years of experience in different industries, Dmitriy identifies and builds long term relationships with strategic customers while being passionate about luxury retail, customer experience, and innovative technologies.

Advisors

Henry Ines
COO at GoChain, CEO Emeritus at Shivom, 10+ years VC
Henry is a global executive with extensive venture capital, cross-border advisory, corporate finance and entrepreneur experiences.…
Henry is a global executive with extensive venture capital, cross-border advisory, corporate finance and entrepreneur experiences. He currently focuses primarily on fintech / blockchain and frontier technology ventures based on his collective experiences to date to include 10+ years as a VC in Silicon Valley and Asia. Henry is also an advisor to multiple blockchain and tech startups and also continues to serve as a mentor for accelerators & incubators worldwide. Additionally, Henry is also the co-founder of multiple organizations to include private crypto group Decema and the San Francisco Bay area chapter of the Global Chamber. He is also a lecturer at Nanyang Technological University (NTU) in Singapore. Henry began his career as a management consultant for Fortune 500 companies. Later, he worked as an investment banker focused on sell-side M&A and other corporate finance transactions within the IT and consumer & industrial product sectors before transitioning to direct investments in early stage technology companies. Henry holds a BS in Finance from Pennsylvania State University in University Park, PA and an MBA from Duke University Fuqua School of Business in Durham, NC.
Ivan Zhivago
Partner at L1 Health, 10+ years PE & VC
Senior executive experienced in Private Equity, Venture Capital, M&A and Corporate Governance. Currently engaged as an…
Senior executive experienced in Private Equity, Venture Capital, M&A and Corporate Governance. Currently engaged as an Investment Partner of L1 Health a $3bn investment firm focused on long-term buy-and-build investments in healthcare in US and Europe. Prior to that served as Director of Corporate Development and Secretary of the Audit and Compliance Committee of the Board of LetterOne Group - an international investment company with total assets $25bn focused on private equity investments following sectors: telecom & technology, retail, health, energy and diversified PE funds. Also served as a Board member of L1 Treasury managing liquidity over $6bn of the Group. Passionate about entrepreneurship and act as an investor, board member and advisor to founders of several early stage companies in US, Europe and Russia. Alumni of Harvard Business School and a Board member and Vice-President of Harvard Club of Luxembourg. Completed International Directors Program at INSEAD focused on Board membership and corporate governance. Holds Master of Arts in Economics from New Economic School and graduated from Moscow State University with a degree in Applied Mathematics and Computer Science.
Jeff Smith
Entrepreneur in residence, Tech Futures Group
Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business…
Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business development, corporate development and venture capital experience in multiple industry markets. Jeff was most recently with RBM Technologies, a leading cloud based retail software company that was successfully sold. Prior to RBM, Jeff was the Founding and Managing Partner of XcelR8 Partners that provided business development consulting services to accelerate revenue traction for development, marketing, and product line management at BlueCurve (acquired by Red Hat), Sybase, Technology Concepts (acquired by Bell Atlantic) and Unisys.
Jim Theberge
Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon
An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful…
An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful startup veteran (six startups -> one IPO, three acquisitions) with numerous industry awards and firsts. First to launch a global connected TV advertising network with Samsung, Sony, Panasonic & Toshiba.
Leo Batalov
Partner at DLA Piper, Head of Emerging Growth Companies & Venture Capital Russia & CIS
Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions…
Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions and general corporate matters. He also has broad experience representing issuers, underwriters, trustees and servicers in public and private offerings of asset-backed securities as well as lenders and borrowers in a variety of debt finance transactions.
DLA Piper
Legal advisor
DLA Piper is a global law firm with lawyers located in more than 40 countries throughout…
DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.
The world of 3D, AR & VR is changing fast!

At Cappasity, we’re on a mission to make 3D, AR & VR experiences accessible for everyone, everywhere. There’s a lot going on and we’re constantly breaking new ground.

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