Why AI is popular in marketing
AI has been a hot topic in recent years. And its popularity looks set to rise, with brands and marketers keen on boosting sales and enhancing customer satisfaction. Recent research shows that 55% of marketers consider AI one of the most significant consumer trends to watch in the second half of this year.
In this article, we’ll explore how AI benefits marketers and how you can use AI-based analytics in shopping with Cappasity.