“We’ve seen a 5 to 40 percent increase in online conversion rates with 3D imagery, depending on the product and category,” said Marianna Alshina, co-founder of Cappasity, a startup in Santa Clara that creates software to help brands streamline their 3D scanning process. Shoes and clothes, per Alshina, benefit the most from being rendered in high detail.

Read more – https://news.vice.com/story/alibaba-vr-shopping-buy-singles-day