The consumer benefits are obvious. Anything that helps the consumer along the purchase journey is worth checking out for business. For instance, 3D visualization already helps e-commerce customers online to pick the right thing. At Cappasity, we’ve seen a 5 to 40 percent increase in online conversion rates with 3D imagery. For example, Jake (a fashion brand from San Francisco) tried the technology to promote a new collection. The poll showed that 95% customers preferred 3D view to video playback.

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