In her article in TheStreet Rebecca Borison shared an interesting view on the advantages that 3D scanning will provide online shopping in the not-too-distant future.

“Another way 3D scanning could help the e-commerce industry in the short-term is by helping brands depict 3D versions of their merchandise online. A company called Cappasity is working with brands on this approach, which simply makes it easier for consumers to know exactly what they’re getting when they order online instead of being shocked when a package comes in the mail.”

cappasity

“According to a report from IHL, preventable returns cost the global retail economy $642.6 billion every year. If retailers could ensure proper fit with the help of 3D scans and digital avatars, that could significantly lower return rates and save retailers a huge amount of money.”

Read the full article at TheStreet.com