The Wall Street Journal reported spending on marketing analytics is expected to nearly double over the next two years, from 7% to 12%

Today almost every website has web analytics tools which help to monitor user traffic, find out which pages are more popular and what objects are clicked more often, what elements on the page draw attention, and far more. Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for conversion metrics.

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